An important part of Search Engine Optimisation (SEO) is link building, which is the process of increasing the number and quality of inbound links to a page.
In addition to other important factors like the strength of content, keyword density, meta descriptions and image tags, link building is one of the ways a search engine will judge the quality of your website. A link from another page is effectively a recommendation or popularity vote, which websites like Google recognise in its rankings.
Link building can increase your company’s visibility and online presence exponentially. Not only will more users visit your site from clicking on the link, the page is sure to receive a higher ranking in search engine results as well.
Strength of links
Even if several websites link back to your page, this does not guarantee a high search result ranking. Certain websites will have a better reputation profile compared to others, and this can make a crucial difference.
For example, if a trusted news website or national institution links to your page, Google will recognise this as an established and quality source, thus delivering a higher search result. Low profile websites are not held in as high regard.
Some of the basic metrics that determine a source’s quality include the website’s age, its own Google ranking, number of indexed pages, number of incoming links and level of traffic.
Types of link building
Essentially, there are two main types of link building – organic and artificial.
When it comes to organic link building, the basic principles of SEO still apply. High quality content has the potential to boost your search engine ranking and attract a strong number of incoming links.
More and more companies are starting to write website blogs which are of interest to the customer. In addition to SEO and link building, additional benefits include a point of contact for the customer and a valuable product information resource.
Social bookmarking on sites such as StumbleUpon, Reddit and Digg is another way of increasing link building, however this is user-orientated. An active way of sharing content and reaching out to your target demographic is via Facebook and Twitter.
Artificial link building involves link requests, directory submissions and paid links. An exchange of links between two websites can be advantageous for mutual parties, as long as both pages have a reputable profile.
You can also submit your website to a directory which displays links according to relevant subject categories. There are various options available, from free submissions to featured listings.
A business can also write a guest blog for another website and link back to the company’s page, or start an affiliate program with an external partner.
Effective link building
The process of link building can be complex and difficult, which is why seeking professional help from specialised digital marketing agencies like Mintcandy is advisable. With a team of knowledgeable experts, we can successfully improve your website’s online presence through effective link building.
We understand the importance of staying one step ahead of the competition and strive to develop an all-encompassing digital marketing solution for all our clients. With services including Search Engine Optimisation (SEO), Pay Per Click Management (PPC), Social Media Optimisation (SMO), Digital PR, Web Design and Development, call us today to discover how we can help your business.