By mintcandy
1st December 2016
Just like the scores of shoppers that leave their festive gift buying until the last minute, there will be numerous marketers lagging behind…
By mintcandy
10th November 2016
A few years ago, Instagram wasn’t an essential social media network for several brands. But since 2012, the app’s usage has doubled and…
By mintcandy
12th April 2016
Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
By mintcandy
29th March 2016
On 28th October 2015, YouTube launched an add-free subscription service in order to meet the demands of its viewers. Simply called YouTube Red…
By mintcandy
3rd March 2016
In a dramatic change to the layout of search results in all languages worldwide, Google has decided to remove ads from the right…
By mintcandy
29th February 2016
A recent announcement from the Google Webmaster team has revealed that websites with obtrusive app interstitials will no longer be considered mobile-friendly. This…
By mintcandy
7th January 2016
Even though Facebook posted an expectations beating third quarter of 2015, reporting $4.5 billion in revenue, it was the comments of COO Sheryl…
By mintcandy
12th November 2015
With Christmas fast approaching, consumers will soon be splashing the cash on gifts and presents for their loved ones. While this provides ample…
By mintcandy
3rd November 2015
Despite the fact SEO (Search Engine Optimisation) has been a marketing industry buzzword for quite some time now; this ever-present practice is naturally…
By mintcandy
20th October 2015
If you have decided to write a weekly or even daily company blog, these days there is a good chance you will be…
By mintcandy
5th October 2015
It may well be known as the social network for white-collared professionals, but that doesn’t mean to say LinkedIn should be regarded as…
By mintcandy
29th September 2015
Repurposing content is often overlooked in marketing circles, as many will naturally believe that once you publish a blog post, feature article, whitepaper…
By mintcandy
9th September 2015
Even though Facebook has made it increasingly difficult to achieve impressive levels of organic reach, a lot can be said for choosing the…
By mintcandy
24th August 2015
Email marketing is an incredibly effective way of interacting with current customers and reaching out to potential new ones too. However, your average…
By mintcandy
28th July 2015
One remarkably easy yet incredibly effective way of boosting your content marketing footprint and activity is to write a company blog. Not only…
By mintcandy
24th July 2015
It has come to our attention that anyone trying to access many WordPress sites using the latest version of the Google Chrome Browser,…
By mintcandy
16th July 2015
Ever since it became one of marketing’s most highly discussed and endlessly debated subjects, SEO (Search Engine Optimisation) has witnessed countless changes. Over…
By mintcandy
19th June 2015
We all know about the promotional power of Facebook. For numerous organisations, this will be their one and only port of call for…
By mintcandy
9th June 2015
Even though mobile Internet users have surpassed desktop counterparts in various different metrics over the past year or so, new data reveals that…
By mintcandy
29th May 2015
The need to create compelling and captivating content in today’s highly competitive and crowded online world is now absolutely crucial. Your audience is…
By mintcandy
21st May 2015
Owing to the fact that search giant Google recently admitted that more searches take place on mobile devices than on computers in 10…
By mintcandy
14th May 2015
Although it might not be the most popular feature on iPhones, iPads and MacBooks, Apple’s Spotlight search facility could soon rival Google and…
By mintcandy
5th May 2015
Back in November 2014, Facebook revealed that as soon as the New Year rolled around, it would reduce the number of overly promotional…
By mintcandy
1st April 2015
News emanating from Google strongly suggests that, from 21st April 2015, they will be radically changing the way that they deliver search results…
By mintcandy
1st April 2015
Even though 80 per cent of Internet users own a smartphone and are increasingly using their mobile device to access online content, there…
By mintcandy
12th March 2015
Last year, a growing number of businesses started to invest more time, effort and money into content marketing and this trend looks set…
By mintcandy
17th February 2015
In 2014, many SEO experts were going about their normal, everyday business for most of the year. But all of a sudden, Google…
By mintcandy
10th February 2015
Owing to the fact that paid search enables businesses to target specific audiences and make strong assumptions about where a customer is in…
By mintcandy
2nd February 2015
There is little to no doubt that more and more businesses will be allocating a greater portion of their marketing budget for content…
By mintcandy
21st January 2015
In spite of the fast evolving and ever changing SEO landscape, and associated greater content competition, the vast majority of marketers managed to…
By mintcandy
9th January 2015
There have been a few recent indications that the ever-present content marketing technique of guest blogging is in decline, with native advertising taking…
By mintcandy
29th December 2014
Increased consumer adoption of things like wearable technology devices and instantaneous voice search has caused marketers to think differently about SEO. This is…
By mintcandy
22nd December 2014
In an update to its ‘How Google Fights Piracy’ report, the search engine giant has revealed the new ways in which online criminals…
By mintcandy
10th December 2014
It is safe to say that content marketing is no longer considered a passing fad. Those wanting to build brand identify, increase exposure,…
By mintcandy
2nd December 2014
Even though tweaking and testing the minor details of PPC can make a big difference, it is surprising just how often the basics…
By mintcandy
25th November 2014
The way we access content online is changing all the time. In the past, this referred to our choice of search engine as…
By mintcandy
17th November 2014
Even if you’ve managed to generate tons of traffic to a specific landing page through comprehensive SEO, an optimised PPC campaign and an…
By mintcandy
11th November 2014
There is no denying the power and influence of social media. From increasing brand exposure and improving reputations to interacting with consumers and…
By mintcandy
3rd November 2014
With more and more marketers prioritising content, everybody is trying to stay one step ahead of the game or gain a competitive advantage.…
By mintcandy
20th October 2014
Google released the latest incarnation of the infamous Penguin algorithm, Penguin 3.0, on Friday night 17th October 2014. This release will likely send…
By mintcandy
20th October 2014
In a perfect world, prospective customers would come to your website, browse the goods or services on offer and before too long, make…
By mintcandy
8th October 2014
Having a mobile optimised website is no longer a useful or valuable option for businesses competing online, it is now absolutely essential. This…
By mintcandy
26th September 2014
Even though Facebook and Twitter might be the priority for a great number of businesses, it seems like YouTube should be given greater…
By mintcandy
17th September 2014
In yet another News Feed alteration, Facebook has announced that it will start listening to user feedback and opinion about the ads they…
By mintcandy
17th September 2014
A new Adwords tool has been launched by Google and it's set to change the way advertisers track their website conversions; for the…
By mintcandy
10th September 2014
From a SEO point of view, content is crucial for e-commerce sites. If you want potential customers to find your goods and services…
By mintcandy
4th September 2014
With the increasing domination of social media in the marketing industry, there's been a growing change in the focus of marketers split amongst…
By mintcandy
21st August 2014
Implementing changes to improve and optimise a PPC account isn’t a one-off thing that can be done as and when you feel like…
By mintcandy
29th July 2014
Ever since Facebook updated its NewsFeed algorithm a few months ago, numerous pages have noticed the organic reach of their posts has dropped…
By mintcandy
21st July 2014
Despite the fact that LinkedIn is different to the majority of other social media sites, it’s actually the third fastest growing network there…
By mintcandy
11th July 2014
What job did you want to do when you were younger? Chances are, it wasn’t a career in digital marketing or SEO, as…
By mintcandy
7th July 2014
We are constantly being told about the myriad of benefits that appealing, interesting, entertaining and engaging content can have. However, if your business…
By mintcandy
25th June 2014
As we have already established, writing a blog can have immeasurable benefits for any business. In addition to the obvious SEO advantages, it…
By mintcandy
18th June 2014
The prospect of carrying out keyword research might seem to be a bit daunting or distressing, but it is a fundamental and essential…
By mintcandy
12th June 2014
Even if you’ve developed a brand new website, which has a fantastic sparkly design, detailed product information and every feature that you think…
By mintcandy
9th June 2014
Whichever way you look at it, Google is quite remarkable. In fact, it is truly unbelievable. Google.com receives nearly 12 billion searches and…
By mintcandy
2nd June 2014
When it comes to planning and preparing for a PPC campaign, you’ll no doubt identify the keywords and phrases that your target audience…
By mintcandy
27th May 2014
With so many social spheres and platforms at your disposal, giving each and every one the same amount of attention can be quite…
By mintcandy
16th May 2014
The most sought-after prize for search engine optimisation is to get into the number one position of Google search results for a given…
By mintcandy
2nd May 2014
These days, online retailers rub their hands with glee at the prospect of days such as ‘Black Friday’ and ‘Cyber Monday’ where there…
By mintcandy
17th April 2014
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
By mintcandy
17th April 2014
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
By mintcandy
17th April 2014
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
By mintcandy
17th April 2014
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
By mintcandy
17th April 2014
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
By mintcandy
17th April 2014
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
By mintcandy
17th April 2014
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
By mintcandy
18th February 2014
The term ‘digital marketing’ is yet another new addition to our business vocabulary and while many businesses have opted to ignore it because…
By mintcandy
6th February 2014
Surely, it comes as no surprise that 60% of the world’s top retailers are active on Facebook since they have enthusiastically embraced digital…
By mintcandy
30th January 2014
Alongside the crucial role that organic search plays in the success of a company website, there is also another tactic that firms can…
By mintcandy
15th January 2014
It will come as no surprise to most to learn that an entirely new industry called Search Engine Optimisation - or SEO -…
By mintcandy
6th January 2014
Good news for the digital marketing world – it’s changing! Just when you thought you had got the hang of digital marketing, which…
By mintcandy
2nd January 2014
A great way to increase the amount of quality, organic traffic on your website is to increase the number and quality of your…
By mintcandy
30th December 2013
Why Twitter is a vital tool for success It’s hard to believe that even today there are still so many businesses without a…
By mintcandy
30th December 2013
Businesses, both large and small, have moved from a position of questioning why they should be using social media to one of how…
By mintcandy
23rd December 2013
Everyone wants to be number one in Google search results but if you’re not on the first page how would you actually improve…
By mintcandy
23rd December 2013
Then consider a PPC audit Pay per click, or PPC, campaigns are becoming increasingly popular with businesses to generate online customers for their…
By mintcandy
16th December 2013
Many firms who want to boost their online trading and are not keen on the expense of advertising, are asking the same question:…
By mintcandy
11th December 2013
Alongside the work needed to create an impressive website that complies with search engine requirements, a firm should also consider pay per click…
By mintcandy
9th December 2013
The market place is changing and every business – whether they be small or large – should have a digital marketing plan in…
By mintcandy
4th December 2013
It’s no surprise that most business owners are left confused and bewildered about how they should promote their website online by using search…
By mintcandy
29th November 2013
Businesses looking to exploit their presence on Facebook need to understand one thing: you will be investing in a process that will be…
By mintcandy
26th November 2013
What Google Hummingbird means for your website People talk about ‘Google updates’ and everyone appears to know what the term means with some…
By mintcandy
20th November 2013
Dominate: 'Inbound Marketing' and SEO While the previous article discussed how you can avoid the potential mistakes of optimising your search engine results…
By mintcandy
18th November 2013
Out-dated Approaches to Search-Engine-Optimisation Digital technology develops at an immeasurable speed and keeping up to date on how best to present and market…
By mintcandy
8th November 2013
7 reasons why Google Analytics is essential for your business webpage If you are running a business, there are a wealth of options…
By mintcandy
31st October 2013
Maybe you just want to test the water, maybe you’re a start-up or maybe 2013 hasn't been your business year. For whatever reason,…
By mintcandy
29th October 2013
The successful operation of any business, especially those aimed at overseas markets, is arguably dependent on how difficult it is for the target…
By mintcandy
25th October 2013
In recent years, written copy has been a top priority for online marketing professionals. Nowadays, more and more people use the Internet as…
By mintcandy
24th October 2013
The value of original content in boosting your website's search engine optimisation is phenomenal, and a Blog is a great and easy way…
By mintcandy
17th October 2013
From a single page of plain text to a site full of complex flash graphics, web development encompasses all manner of things. Having…
By mintcandy
15th October 2013
From a personal perspective, social networks have revolutionised the way we interact and communicate with friends and family online. Although individuals predominantly occupy…
By mintcandy
11th October 2013
While public relations are incredibly important in real world scenarios, it is now growing in significance online. In fact, it is probably fair…
By mintcandy
7th October 2013
Making money by creating content that people want to access isn’t new to the web, it’s a career that pre-dates industrialization, capitalism and…
By mintcandy
2nd October 2013
In our last instalment, we looked at how responsive web design, an emphasis on content and a focus on minimalism were making a…
By mintcandy
30th September 2013
When it comes to web design, there are numerous approaches and styles a business can go for. From the aesthetically pleasing to the…
By mintcandy
23rd September 2013
Although multinational companies have been operating all over the world for many years now, the Internet has created a single global marketplace. Furthermore,…
By mintcandy
16th September 2013
In the past, social media might have been a bit of an afterthought for various organisations. But the negative consequences that could happen…
By mintcandy
12th September 2013
The power and potential of social media should already be recognised by businesses that want to have a strong online presence. Sites like…
By mintcandy
3rd September 2013
Even if you have a comprehensive company website with an attractive design, alluring graphics and an online shopping portal, not every visitor will…
By mintcandy
29th August 2013
Following on from our first instalment, here is the second part of the top SEO trends of 2013. As before, it is vitally…
By mintcandy
26th August 2013
Even though SEO has been around for quite some time, it is constantly changing and evolving. A great deal of time, money and…
By mintcandy
19th August 2013
PPC (Pay-per-click) advertising is one of the most significant aspects of several companies’ online marketing footprint. As opposed to traditional Internet display banners,…
By mintcandy
16th August 2013
In today’s digital society, where more and more organisations are taking their business online, having a strong social media presence is crucial. Regular…
By mintcandy
9th August 2013
It is no secret that more and more people are using the Internet to purchase products and shop online. An e-commerce store enables…
By mintcandy
5th August 2013
Social media monitoring guide - From small companies to large organisations, social media is becoming the number one way to communicate with customers.…
By mintcandy
1st August 2013
In order to publicise a company website or promote a specific product, display or banner advertising is used by many of today’s businesses…
By mintcandy
29th July 2013
Facebook business account management tutorial - Available in 70 languages around the globe with 665 million active users visiting the site on a…
By mintcandy
19th July 2013
Twitter business account - Since it initially appeared online in 2006, Twitter has become one of the most popular and significant social media…
By mintcandy
15th July 2013
Optimising your website so that it appears on the first page of Google has many benefits. From enhancing visibility and attracting new customers,…
By mintcandy
10th July 2013
After clicking on a search engine result or online advertisement link, you will reach what is called a landing page. In online marketing,…
By mintcandy
8th July 2013
The process of improving the visibility of your organisation’s website to help increase the amount of traffic is know as Search Engine Optimisation…
By mintcandy
6th July 2013
On Friday we got asked this website design question, and thought it would be worth posting an answer too:What size should I design…
By mintcandy
5th July 2013
Google Analytics is a free service that provides detailed statistics and information about a website’s traffic. Data available includes site visits, page visits,…
By mintcandy
5th July 2013
Even if you have developed a comprehensive PPC campaign and optimised it according to best practices, there is always room for improvement. To…
By mintcandy
4th July 2013
An important part of Search Engine Optimisation (SEO) is link building, which is the process of increasing the number and quality of inbound…
By mintcandy
27th June 2013
Customer acquisition platform Custora has recently determined what we already know here at Mintcandy, and that is the fact that Organic Search (read…
By mintcandy
24th June 2013
If you want your company to make a lasting impression and stand out from the crowd then you need to ensure that you…
By mintcandy
20th June 2013
A new report from the Reuters Institute for The Study Of Journalism plots the rise of mobile, social and more real-time news. They…
By mintcandy
17th June 2013
Is the traditional marketer changing? In the future there will be more and more emphasis placed upon data and measurability, this of course…
By mintcandy
13th June 2013
Facebook is now adding support for hashtags to help its members to keep track of popular topics online, being discussed on Facebook real-time,…
By mintcandy
9th June 2013
Content marketing is now becoming an ever more popular aspect of modern businesses overall marketing efforts, but of course, content marketing has been…
By mintcandy
3rd June 2013
Understanding the importance of SEO (Search Engine Optimisation) Having an online presence is increasingly important for any business. An organisation’s website or social…
By mintcandy
3rd June 2013
Mintcandy's top 10 SEO rules, tips and principals Ensuring your website ranks high up in an online search has become the number one…
By mintcandy
31st May 2013
When looking to create visually stunning websites with the use of high percentages of on-site animation the first choice and the one that…
By mintcandy
1st May 2013
Three Free Twitter Tips from mintcandy's lips! 1. Always try to cultivate a relationship with people before asking them to get involved with…
By mintcandy
28th April 2013
Google is shortly expected to introduce changes to its own search results to avoid an EU fine. The key proposal involved may cause…
By mintcandy
26th April 2013
Google Search data can predict markets, analysing how often that key finance-related words are actually searched for using Google could help to predict…
By mintcandy
20th April 2013
Researchers at the University of Cambridge were able to predict the characteristics of Facebook users based on their 'Likes,' including race, religion and…
By mintcandy
19th April 2013
To understand how Google came to be the world’s most popular search engine, think of it as a giant vote counting machine. That’s…
By mintcandy
19th April 2013
Since Google Plus (Google+) was publicly debuted on Sept. 20, 2011, Google’s fledgling social network has experienced some major ups and downs, but…