Latest company updates and industry news

SEO Boost

Last minute ideas to boost SEO in time for Christmas

Just like the scores of shoppers that leave their festive gift buying until the last minute, there will be numerous marketers lagging behind…
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Instagram Tips

5 tips for succeeding on Instagram

A few years ago, Instagram wasn’t an essential social media network for several brands. But since 2012, the app’s usage has doubled and…
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Display ads

Will spending for display ads soon overtake paid search?

Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
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Social Trends

A closer look at YouTube Red – the video sharing site’s add-free subscription service

On 28th October 2015, YouTube launched an add-free subscription service in order to meet the demands of its viewers. Simply called YouTube Red…
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PPC advertising

Google will no longer show ads on the right hand side of desktop search results

In a dramatic change to the layout of search results in all languages worldwide, Google has decided to remove ads from the right…
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Websites that prompt users to download their app now devalued by Google

Websites that prompt users to download their app now devalued by Google

A recent announcement from the Google Webmaster team has revealed that websites with obtrusive app interstitials will no longer be considered mobile-friendly. This…
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facebook content

What can we learn from Facebook’s latest earnings call?

Even though Facebook posted an expectations beating third quarter of 2015, reporting $4.5 billion in revenue, it was the comments of COO Sheryl…
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Top 8 tips for email marketing campaigns this Christmas

Top 8 tips for email marketing campaigns this Christmas

With Christmas fast approaching, consumers will soon be splashing the cash on gifts and presents for their loved ones. While this provides ample…
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Search Engine Optimisation

New to SEO? Here are three fundamentals you need to know

Despite the fact SEO (Search Engine Optimisation) has been a marketing industry buzzword for quite some time now; this ever-present practice is naturally…
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Tips and tricks for enhancing WordPress content

Tips and tricks for enhancing WordPress content

If you have decided to write a weekly or even daily company blog, these days there is a good chance you will be…
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Why you should be using LinkedIn as a publishing platform

Why you should be using LinkedIn as a publishing platform

It may well be known as the social network for white-collared professionals, but that doesn’t mean to say LinkedIn should be regarded as…
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How to repurpose content for social media suitability

How to repurpose content for social media suitability

Repurposing content is often overlooked in marketing circles, as many will naturally believe that once you publish a blog post, feature article, whitepaper…
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Why choose the carousel format for Facebook ads

Improve ad performance with Facebook’s carousel format

Even though Facebook has made it increasingly difficult to achieve impressive levels of organic reach, a lot can be said for choosing the…
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Great ways to boost your email click-through rate

Great ways to boost your email click-through rate

Email marketing is an incredibly effective way of interacting with current customers and reaching out to potential new ones too. However, your average…
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Things to avoid when writing your company blog

Things to avoid when writing your company blog

One remarkably easy yet incredibly effective way of boosting your content marketing footprint and activity is to write a company blog. Not only…
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Google Chrome v44

WordPress sites loaded via Google Chrome Browser v44 are broken!

It has come to our attention that anyone trying to access many WordPress sites using the latest version of the Google Chrome Browser,…
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SEO Strategy

SEO strategies that sound appealing but should be avoided

Ever since it became one of marketing’s most highly discussed and endlessly debated subjects, SEO (Search Engine Optimisation) has witnessed countless changes. Over…
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Social Media Tips

Tips and tricks on how to boost your Facebook activity for free

We all know about the promotional power of Facebook. For numerous organisations, this will be their one and only port of call for…
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Mobile Search Overtakes Desktop

Mobile Internet users have now overtaken desktop users

Even though mobile Internet users have surpassed desktop counterparts in various different metrics over the past year or so, new data reveals that…
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Captivating Content

Ways in which you can banish boring content forever

The need to create compelling and captivating content in today’s highly competitive and crowded online world is now absolutely crucial. Your audience is…
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Phone advertising innovations

Google launches new mobile advertising innovations

Owing to the fact that search giant Google recently admitted that more searches take place on mobile devices than on computers in 10…
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Spotlight search feature rival Google and Bing

Will Apple’s Spotlight search feature rival Google and Bing?

Although it might not be the most popular feature on iPhones, iPads and MacBooks, Apple’s Spotlight search facility could soon rival Google and…
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facebook content

How to overcome Facebook’s ruling on promotional posts with content marketing

Back in November 2014, Facebook revealed that as soon as the New Year rolled around, it would reduce the number of overly promotional…
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Mobile Algorithm

Googles new mobile Algorithm will soon penalise sites

News emanating from Google strongly suggests that, from 21st April 2015, they will be radically changing the way that they deliver search results…
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mobile usability warnings

Google sends mobile usability warnings to countless webmasters

Even though 80 per cent of Internet users own a smartphone and are increasingly using their mobile device to access online content, there…
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Online Marketing

6 Marketing Predictions

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content marketing tools to use in 2015

Essential content marketing tools to use in 2015

Last year, a growing number of businesses started to invest more time, effort and money into content marketing and this trend looks set…
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SEO advice

SEO myths that need to be forgotten in 2015

In 2014, many SEO experts were going about their normal, everyday business for most of the year. But all of a sudden, Google…
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PPC advertising

Paid search tactics that will carry over into 2015

Owing to the fact that paid search enables businesses to target specific audiences and make strong assumptions about where a customer is in…
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Content in 2015

Five steps to kick-start your content in 2015

There is little to no doubt that more and more businesses will be allocating a greater portion of their marketing budget for content…
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Six marketing predictions

Six marketing predictions for 2015

In spite of the fast evolving and ever changing SEO landscape, and associated greater content competition, the vast majority of marketers managed to…
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Will native advertising succeed guest blogging and even content?

There have been a few recent indications that the ever-present content marketing technique of guest blogging is in decline, with native advertising taking…
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Multiple location businesses take advantage of search?

Increased consumer adoption of things like wearable technology devices and instantaneous voice search has caused marketers to think differently about SEO. This is…
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Google stamping down on piracy sites with updated search algorithm

In an update to its ‘How Google Fights Piracy’ report, the search engine giant has revealed the new ways in which online criminals…
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Reasons why you should outsource content marketing

It is safe to say that content marketing is no longer considered a passing fad. Those wanting to build brand identify, increase exposure,…
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AdWords optimisation basics – 8 foolproof techniques

Even though tweaking and testing the minor details of PPC can make a big difference, it is surprising just how often the basics…
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Teenagers embrace Google Voice Search more than adults

The way we access content online is changing all the time. In the past, this referred to our choice of search engine as…
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7 ways to increase landing page conversions

Even if you’ve managed to generate tons of traffic to a specific landing page through comprehensive SEO, an optimised PPC campaign and an…
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The potential drawbacks and disadvantages of social media

There is no denying the power and influence of social media. From increasing brand exposure and improving reputations to interacting with consumers and…
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Popular content marketing beliefs that simply aren’t true

With more and more marketers prioritising content, everybody is trying to stay one step ahead of the game or gain a competitive advantage.…
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Google releases Penguin 3.0 update to help fight spam

Google released the latest incarnation of the infamous Penguin algorithm, Penguin 3.0, on Friday night 17th October 2014. This release will likely send…
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Improve website conversions the easy way

In a perfect world, prospective customers would come to your website, browse the goods or services on offer and before too long, make…
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Mobile optimised websites – Top ten tricks and tips

Having a mobile optimised website is no longer a useful or valuable option for businesses competing online, it is now absolutely essential. This…
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YouTube most effective social network at converting customers

Even though Facebook and Twitter might be the priority for a great number of businesses, it seems like YouTube should be given greater…
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Facebook starts listening to feedback for better News Feed ads

In yet another News Feed alteration, Facebook has announced that it will start listening to user feedback and opinion about the ads they…
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Google Launches New ‘Website Call Conversions’ for Adwords

A new Adwords tool has been launched by Google and it's set to change the way advertisers track their website conversions; for the…
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How to optimise content on e-commerce sites

From a SEO point of view, content is crucial for e-commerce sites. If you want potential customers to find your goods and services…
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Long Tail SEO Strategy

With the increasing domination of social media in the marketing industry, there's been a growing change in the focus of marketers split amongst…
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What to look at when optimising PPC performance

Implementing changes to improve and optimise a PPC account isn’t a one-off thing that can be done as and when you feel like…
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The reasons why organic reach on Facebook is falling

Ever since Facebook updated its NewsFeed algorithm a few months ago, numerous pages have noticed the organic reach of their posts has dropped…
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The LinkedIn statistics that will help you improve your activity

Despite the fact that LinkedIn is different to the majority of other social media sites, it’s actually the third fastest growing network there…
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Essential skills every SEO marketing professional should have

What job did you want to do when you were younger? Chances are, it wasn’t a career in digital marketing or SEO, as…
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How to make boring content interesting

We are constantly being told about the myriad of benefits that appealing, interesting, entertaining and engaging content can have. However, if your business…
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How to increase the number of comments on your blog

As we have already established, writing a blog can have immeasurable benefits for any business. In addition to the obvious SEO advantages, it…
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Keyword research mistakes you need to avoid

The prospect of carrying out keyword research might seem to be a bit daunting or distressing, but it is a fundamental and essential…
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Generating traffic for a brand new site with content marketing

Even if you’ve developed a brand new website, which has a fantastic sparkly design, detailed product information and every feature that you think…
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Understanding Google – What you need to know

Whichever way you look at it, Google is quite remarkable. In fact, it is truly unbelievable. Google.com receives nearly 12 billion searches and…
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8 ways to optimise your PPC conversion rate

When it comes to planning and preparing for a PPC campaign, you’ll no doubt identify the keywords and phrases that your target audience…
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Top 10 social media management tools

With so many social spheres and platforms at your disposal, giving each and every one the same amount of attention can be quite…
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Get the best SEO but beware of links

The most sought-after prize for search engine optimisation is to get into the number one position of Google search results for a given…
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Successful PPC on Cyber Monday (and every other day!)

These days, online retailers rub their hands with glee at the prospect of days such as ‘Black Friday’ and ‘Cyber Monday’ where there…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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What do we mean by digital marketing?

The term ‘digital marketing’ is yet another new addition to our business vocabulary and while many businesses have opted to ignore it because…
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Why big business has embraced digital marketing

Surely, it comes as no surprise that 60% of the world’s top retailers are active on Facebook since they have enthusiastically embraced digital…
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What is Pay Per Click (PPC)?

Alongside the crucial role that organic search plays in the success of a company website, there is also another tactic that firms can…
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What is SEO?

It will come as no surprise to most to learn that an entirely new industry called Search Engine Optimisation - or SEO -…
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The Digital Marketing World

Good news for the digital marketing world – it’s changing! Just when you thought you had got the hang of digital marketing, which…
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Improve your backlinks

A great way to increase the amount of quality, organic traffic on your website is to increase the number and quality of your…
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Twitter for business

Why Twitter is a vital tool for success It’s hard to believe that even today there are still so many businesses without a…
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Making social media work for your business

Businesses, both large and small, have moved from a position of questioning why they should be using social media to one of how…
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Improve your search engine rankings

Everyone wants to be number one in Google search results but if you’re not on the first page how would you actually improve…
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Are you running a PPC campaign?

Then consider a PPC audit Pay per click, or PPC, campaigns are becoming increasingly popular with businesses to generate online customers for their…
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How to get free traffic from Google

Many firms who want to boost their online trading and are not keen on the expense of advertising, are asking the same question:…
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Why you should consider Pay Per Click (PPC) management

Alongside the work needed to create an impressive website that complies with search engine requirements, a firm should also consider pay per click…
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Digital marketing: What every business should be doing

The market place is changing and every business – whether they be small or large – should have a digital marketing plan in…
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What is Search Engine Optimisation (SEO)?

It’s no surprise that most business owners are left confused and bewildered about how they should promote their website online by using search…
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Facebook for business

Businesses looking to exploit their presence on Facebook need to understand one thing: you will be investing in a process that will be…
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Google Hummingbird

What Google Hummingbird means for your website People talk about ‘Google updates’ and everyone appears to know what the term means with some…
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Don’t Spam, Dominate – Part 2

Dominate: 'Inbound Marketing' and SEO While the previous article discussed how you can avoid the potential mistakes of optimising your search engine results…
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Don’t Spam, Dominate – Part 1

Out-dated Approaches to Search-Engine-Optimisation Digital technology develops at an immeasurable speed and keeping up to date on how best to present and market…
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Google Analytics

7 reasons why Google Analytics is essential for your business webpage If you are running a business, there are a wealth of options…
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Budget PPC Tips Explained – Back your horse!

Maybe you just want to test the water, maybe you’re a start-up or maybe 2013 hasn't been your business year. For whatever reason,…
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Improve your web presence

The successful operation of any business, especially those aimed at overseas markets, is arguably dependent on how difficult it is for the target…
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The advantages and benefits of hiring a professional copywriter

In recent years, written copy has been a top priority for online marketing professionals. Nowadays, more and more people use the Internet as…
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Search Engine Optimise your Businesses Blog: 4 Simple Steps

The value of original content in boosting your website's search engine optimisation is phenomenal, and a Blog is a great and easy way…
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Website development – What you need to know

From a single page of plain text to a site full of complex flash graphics, web development encompasses all manner of things. Having…
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Social media mistakes – What businesses should avoid

From a personal perspective, social networks have revolutionised the way we interact and communicate with friends and family online. Although individuals predominantly occupy…
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The importance and benefits of digital PR

While public relations are incredibly important in real world scenarios, it is now growing in significance online. In fact, it is probably fair…
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SEO Writing Advice from a Journalist

Making money by creating content that people want to access isn’t new to the web, it’s a career that pre-dates industrialization, capitalism and…
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Top web design trends of 2013 part two

In our last instalment, we looked at how responsive web design, an emphasis on content and a focus on minimalism were making a…
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Top web design trends of 2013 part one

When it comes to web design, there are numerous approaches and styles a business can go for. From the aesthetically pleasing to the…
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Multi-lingual PPC – A beginner’s guide

Although multinational companies have been operating all over the world for many years now, the Internet has created a single global marketplace. Furthermore,…
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Top social media trends of 2013 part two

In the past, social media might have been a bit of an afterthought for various organisations. But the negative consequences that could happen…
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Top social media trends of 2013 part one

The power and potential of social media should already be recognised by businesses that want to have a strong online presence. Sites like…
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Top 10 reasons why your business needs a mobile site

Even if you have a comprehensive company website with an attractive design, alluring graphics and an online shopping portal, not every visitor will…
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Top SEO trends of 2013 part two

Following on from our first instalment, here is the second part of the top SEO trends of 2013. As before, it is vitally…
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Top SEO trends of 2013 part one

Even though SEO has been around for quite some time, it is constantly changing and evolving. A great deal of time, money and…
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Top PPC advertising mistakes

PPC (Pay-per-click) advertising is one of the most significant aspects of several companies’ online marketing footprint. As opposed to traditional Internet display banners,…
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Social media tips for business

In today’s digital society, where more and more organisations are taking their business online, having a strong social media presence is crucial. Regular…
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Top 10 e-commerce SEO tips

It is no secret that more and more people are using the Internet to purchase products and shop online. An e-commerce store enables…
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Social Media Monitoring

Social media monitoring guide - From small companies to large organisations, social media is becoming the number one way to communicate with customers.…
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Display and banner advertising – A beginner’s guide

In order to publicise a company website or promote a specific product, display or banner advertising is used by many of today’s businesses…
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Facebook business account management tutorial

Facebook business account management tutorial - Available in 70 languages around the globe with 665 million active users visiting the site on a…
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Twitter business account management tutorial

Twitter business account - Since it initially appeared online in 2006, Twitter has become one of the most popular and significant social media…
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Beginner’s guide to SEO audits

Optimising your website so that it appears on the first page of Google has many benefits. From enhancing visibility and attracting new customers,…
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A guide to Landing Page Optimisation (LPO)

After clicking on a search engine result or online advertisement link, you will reach what is called a landing page. In online marketing,…
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SEO – An introduction to Search Engine Optimisation

The process of improving the visibility of your organisation’s website to help increase the amount of traffic is know as Search Engine Optimisation…
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Website design tips – screen resolution

On Friday we got asked this website design question, and thought it would be worth posting an answer too:What size should I design…
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Beginner’s guide to Google Analytics

Google Analytics is a free service that provides detailed statistics and information about a website’s traffic. Data available includes site visits, page visits,…
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How to audit your PPC account

Even if you have developed a comprehensive PPC campaign and optimised it according to best practices, there is always room for improvement. To…
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Beginners Guide To Link Building

An important part of Search Engine Optimisation (SEO) is link building, which is the process of increasing the number and quality of inbound…
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Organic Search most valuable acquisition channel

Customer acquisition platform Custora has recently determined what we already know here at Mintcandy, and that is the fact that Organic Search (read…
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Say NO to templated website design

If you want your company to make a lasting impression and stand out from the crowd then you need to ensure that you…
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News is becoming more Social!

A new report from the Reuters Institute for The Study Of Journalism plots the rise of mobile, social and more real-time news. They…
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Traditional Marketer vs Digital Marketer

Is the traditional marketer changing? In the future there will be more and more emphasis placed upon data and measurability, this of course…
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First Twitter, now Facebook add clickable hashtags

Facebook is now adding support for hashtags to help its members to keep track of popular topics online, being discussed on Facebook real-time,…
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Content Marketing – Pass it on!

Content marketing is now becoming an ever more popular aspect of modern businesses overall marketing efforts, but of course, content marketing has been…
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Understanding SEO

Understanding the importance of SEO (Search Engine Optimisation) Having an online presence is increasingly important for any business. An organisation’s website or social…
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Our top 10 SEO tips

Mintcandy's top 10 SEO rules, tips and principals Ensuring your website ranks high up in an online search has become the number one…
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Is Flash killing your SEO?

When looking to create visually stunning websites with the use of high percentages of on-site animation the first choice and the one that…
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Twitter – How to gain followers for keeps!

Three Free Twitter Tips from mintcandy's lips! 1. Always try to cultivate a relationship with people before asking them to get involved with…
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Google changing SERPS to accomodate its competitors?

Google is shortly expected to introduce changes to its own search results to avoid an EU fine. The key proposal involved may cause…
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Google Search data can predict markets – new study

Google Search data can predict markets, analysing how often that key finance-related words are actually searched for using Google could help to predict…
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Facebook Likes Predict Personality and Social Preferences

Researchers at the University of Cambridge were able to predict the characteristics of Facebook users based on their 'Likes,' including race, religion and…
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Everyone Gets the vote : Social Shares – the new link building

To understand how Google came to be the world’s most popular search engine, think of it as a giant vote counting machine. That’s…
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The rise of Google Plus (Google+)

Since Google Plus (Google+) was publicly debuted on Sept. 20, 2011, Google’s fledgling social network has experienced some major ups and downs, but…
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