Category Archives: Brand

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Last minute ideas to boost SEO in time for Christmas

Just like the scores of shoppers that leave their festive gift buying until the last minute, there will be numerous marketers lagging behind…
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5 tips for succeeding on Instagram

A few years ago, Instagram wasn’t an essential social media network for several brands. But since 2012, the app’s usage has doubled and…
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Great ways to boost your email click-through rate

Email marketing is an incredibly effective way of interacting with current customers and reaching out to potential new ones too. However, your average…
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Things to avoid when writing your company blog

One remarkably easy yet incredibly effective way of boosting your content marketing footprint and activity is to write a company blog. Not only…
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Tips and tricks on how to boost your Facebook activity for free

We all know about the promotional power of Facebook. For numerous organisations, this will be their one and only port of call for…
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Essential content marketing tools to use in 2015

Last year, a growing number of businesses started to invest more time, effort and money into content marketing and this trend looks set…
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Will native advertising succeed guest blogging and even content?

There have been a few recent indications that the ever-present content marketing technique of guest blogging is in decline, with native advertising taking…
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Reasons why you should outsource content marketing

It is safe to say that content marketing is no longer considered a passing fad. Those wanting to build brand identify, increase exposure,…
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The potential drawbacks and disadvantages of social media

There is no denying the power and influence of social media. From increasing brand exposure and improving reputations to interacting with consumers and…
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YouTube most effective social network at converting customers

Even though Facebook and Twitter might be the priority for a great number of businesses, it seems like YouTube should be given greater…
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