Category Archives: Copywriting

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New to SEO? Here are three fundamentals you need to know

Despite the fact SEO (Search Engine Optimisation) has been a marketing industry buzzword for quite some time now; this ever-present practice is naturally…
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Tips and tricks for enhancing WordPress content

If you have decided to write a weekly or even daily company blog, these days there is a good chance you will be…
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Why you should be using LinkedIn as a publishing platform

It may well be known as the social network for white-collared professionals, but that doesn’t mean to say LinkedIn should be regarded as…
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Great ways to boost your email click-through rate

Email marketing is an incredibly effective way of interacting with current customers and reaching out to potential new ones too. However, your average…
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Things to avoid when writing your company blog

One remarkably easy yet incredibly effective way of boosting your content marketing footprint and activity is to write a company blog. Not only…
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Ways in which you can banish boring content forever

The need to create compelling and captivating content in today’s highly competitive and crowded online world is now absolutely crucial. Your audience is…
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How to overcome Facebook’s ruling on promotional posts with content marketing

Back in November 2014, Facebook revealed that as soon as the New Year rolled around, it would reduce the number of overly promotional…
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Essential content marketing tools to use in 2015

Last year, a growing number of businesses started to invest more time, effort and money into content marketing and this trend looks set…
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Five steps to kick-start your content in 2015

There is little to no doubt that more and more businesses will be allocating a greater portion of their marketing budget for content…
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Six marketing predictions for 2015

In spite of the fast evolving and ever changing SEO landscape, and associated greater content competition, the vast majority of marketers managed to…
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