Category Archives: Online marketing

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Last minute ideas to boost SEO in time for Christmas

Just like the scores of shoppers that leave their festive gift buying until the last minute, there will be numerous marketers lagging behind…
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5 tips for succeeding on Instagram

A few years ago, Instagram wasn’t an essential social media network for several brands. But since 2012, the app’s usage has doubled and…
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Will spending for display ads soon overtake paid search?

Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
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A closer look at YouTube Red – the video sharing site’s add-free subscription service

On 28th October 2015, YouTube launched an add-free subscription service in order to meet the demands of its viewers. Simply called YouTube Red…
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Google will no longer show ads on the right hand side of desktop search results

In a dramatic change to the layout of search results in all languages worldwide, Google has decided to remove ads from the right…
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Websites that prompt users to download their app now devalued by Google

A recent announcement from the Google Webmaster team has revealed that websites with obtrusive app interstitials will no longer be considered mobile-friendly. This…
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What can we learn from Facebook’s latest earnings call?

Even though Facebook posted an expectations beating third quarter of 2015, reporting $4.5 billion in revenue, it was the comments of COO Sheryl…
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Top 8 tips for email marketing campaigns this Christmas

With Christmas fast approaching, consumers will soon be splashing the cash on gifts and presents for their loved ones. While this provides ample…
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Tips and tricks for enhancing WordPress content

If you have decided to write a weekly or even daily company blog, these days there is a good chance you will be…
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Things to avoid when writing your company blog

One remarkably easy yet incredibly effective way of boosting your content marketing footprint and activity is to write a company blog. Not only…
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