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Will spending for display ads soon overtake paid search?
By
mintcandy
12th September 2017
Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
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Google will no longer show ads on the right hand side of desktop search results
By
mintcandy
3rd March 2016
In a dramatic change to the layout of search results in all languages worldwide, Google has decided to remove ads from the right…
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Paid search tactics that will carry over into 2015
By
mintcandy
10th February 2015
Owing to the fact that paid search enables businesses to target specific audiences and make strong assumptions about where a customer is in…
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Five steps to kick-start your content in 2015
By
mintcandy
2nd February 2015
There is little to no doubt that more and more businesses will be allocating a greater portion of their marketing budget for content…
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AdWords optimisation basics – 8 foolproof techniques
By
mintcandy
2nd December 2014
Even though tweaking and testing the minor details of PPC can make a big difference, it is surprising just how often the basics…
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Google Launches New ‘Website Call Conversions’ for Adwords
By
mintcandy
17th September 2014
A new Adwords tool has been launched by Google and it’s set to change the way advertisers track their website conversions; for the…
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What to look at when optimising PPC performance
By
mintcandy
21st August 2014
Implementing changes to improve and optimise a PPC account isn’t a one-off thing that can be done as and when you feel like…
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Understanding Google – What you need to know
By
mintcandy
9th June 2014
Whichever way you look at it, Google is quite remarkable. In fact, it is truly unbelievable. Google.com receives nearly 12 billion searches and…
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8 ways to optimise your PPC conversion rate
By
mintcandy
2nd June 2014
When it comes to planning and preparing for a PPC campaign, you’ll no doubt identify the keywords and phrases that your target audience…
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Successful PPC on Cyber Monday (and every other day!)
By
mintcandy
2nd May 2014
These days, online retailers rub their hands with glee at the prospect of days such as ‘Black Friday’ and ‘Cyber Monday’ where there…
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