Category Archives: Pay Per Click

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Will spending for display ads soon overtake paid search?

Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
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Google will no longer show ads on the right hand side of desktop search results

In a dramatic change to the layout of search results in all languages worldwide, Google has decided to remove ads from the right…
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Paid search tactics that will carry over into 2015

Owing to the fact that paid search enables businesses to target specific audiences and make strong assumptions about where a customer is in…
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Five steps to kick-start your content in 2015

There is little to no doubt that more and more businesses will be allocating a greater portion of their marketing budget for content…
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AdWords optimisation basics – 8 foolproof techniques

Even though tweaking and testing the minor details of PPC can make a big difference, it is surprising just how often the basics…
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Google Launches New ‘Website Call Conversions’ for Adwords

A new Adwords tool has been launched by Google and it’s set to change the way advertisers track their website conversions; for the…
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What to look at when optimising PPC performance

Implementing changes to improve and optimise a PPC account isn’t a one-off thing that can be done as and when you feel like…
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Understanding Google – What you need to know

Whichever way you look at it, Google is quite remarkable. In fact, it is truly unbelievable. Google.com receives nearly 12 billion searches and…
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8 ways to optimise your PPC conversion rate

When it comes to planning and preparing for a PPC campaign, you’ll no doubt identify the keywords and phrases that your target audience…
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Successful PPC on Cyber Monday (and every other day!)

These days, online retailers rub their hands with glee at the prospect of days such as ‘Black Friday’ and ‘Cyber Monday’ where there…
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