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Category Archives: Pay Per Click
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By mintcandy
12th April 2016
Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
By mintcandy
3rd March 2016
In a dramatic change to the layout of search results in all languages worldwide, Google has decided to remove ads from the right…
By mintcandy
10th February 2015
Owing to the fact that paid search enables businesses to target specific audiences and make strong assumptions about where a customer is in…
By mintcandy
2nd February 2015
There is little to no doubt that more and more businesses will be allocating a greater portion of their marketing budget for content…
By mintcandy
2nd December 2014
Even though tweaking and testing the minor details of PPC can make a big difference, it is surprising just how often the basics…
By mintcandy
17th September 2014
A new Adwords tool has been launched by Google and it’s set to change the way advertisers track their website conversions; for the…
By mintcandy
21st August 2014
Implementing changes to improve and optimise a PPC account isn’t a one-off thing that can be done as and when you feel like…
By mintcandy
9th June 2014
Whichever way you look at it, Google is quite remarkable. In fact, it is truly unbelievable. Google.com receives nearly 12 billion searches and…
By mintcandy
2nd June 2014
When it comes to planning and preparing for a PPC campaign, you’ll no doubt identify the keywords and phrases that your target audience…
By mintcandy
2nd May 2014
These days, online retailers rub their hands with glee at the prospect of days such as ‘Black Friday’ and ‘Cyber Monday’ where there…