Category Archives: Social Media

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5 tips for succeeding on Instagram

A few years ago, Instagram wasn’t an essential social media network for several brands. But since 2012, the app’s usage has doubled and…
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A closer look at YouTube Red – the video sharing site’s add-free subscription service

On 28th October 2015, YouTube launched an add-free subscription service in order to meet the demands of its viewers. Simply called YouTube Red…
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What can we learn from Facebook’s latest earnings call?

Even though Facebook posted an expectations beating third quarter of 2015, reporting $4.5 billion in revenue, it was the comments of COO Sheryl…
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Why you should be using LinkedIn as a publishing platform

It may well be known as the social network for white-collared professionals, but that doesn’t mean to say LinkedIn should be regarded as…
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How to repurpose content for social media suitability

Repurposing content is often overlooked in marketing circles, as many will naturally believe that once you publish a blog post, feature article, whitepaper…
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Improve ad performance with Facebook’s carousel format

Even though Facebook has made it increasingly difficult to achieve impressive levels of organic reach, a lot can be said for choosing the…
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Tips and tricks on how to boost your Facebook activity for free

We all know about the promotional power of Facebook. For numerous organisations, this will be their one and only port of call for…
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How to overcome Facebook’s ruling on promotional posts with content marketing

Back in November 2014, Facebook revealed that as soon as the New Year rolled around, it would reduce the number of overly promotional…
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Six marketing predictions for 2015

In spite of the fast evolving and ever changing SEO landscape, and associated greater content competition, the vast majority of marketers managed to…
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The potential drawbacks and disadvantages of social media

There is no denying the power and influence of social media. From increasing brand exposure and improving reputations to interacting with consumers and…
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