Move away from traditional methods of communication and embrace the newly emergent PR landscape today!
Traditionally, PR was about creating and maintaining a positive brand image in addition to building mutually beneficial relationships with media outlets and customers. While the same can be said for digital PR, the expansive nature of the Internet means that global audiences and broadcasters are now within an organisation’s reach, which calls for a different approach to outgoing communication. To understand why this needs to happen, here are some telling statistics:
28 per cent of marketers have reduced their advertising budget to fund more digital marketing
51 per cent of marketers rate email marketing as their most effective channel
67 per cent of Twitter users are more likely to buy from brands they follow
Therefore, you can no longer write a few press releases, distribute these across the media and simply hope that your reputation improves. Today’s online world means that audiences are accessing and digesting information in a variety of different ways. Furthermore, your news or updates will spread online at a rapid rate, meaning that accuracy and accountability become even bigger issues.
Rather than just stating the obvious, PR is now about educating people and starting new conversations. Things like content marketing and social media have opened up two-way communication, where brands are in direct contact with the customer. So, your Brands approach towards promotional materials now needs to change completely.
This new way of interacting with clients and customers can be a little confusing or perhaps daunting, but MintCandy is on hand to provide some much needed online PR expertise. We understand how to generate PR success online and can help any business improve its dealings with the public. But what other benefits does our digital PR solution afford?
Increase online Brand exposure
Seeing as everyone is now competing for the same space online, standing out from the crowd is incredibly important. But with the right online PR techniques and tactics, we can help to rapidly increase your online exposure. From distributing news stories to ramping up your social media activity, we’ll find a way of getting your business seen and heard in the right channels!
Enhance Brand reputations
Getting seen is one thing but you’ll also want online audiences to think highly of your brand. Unfortunately, just one ill-advised tweet or a badly written press release could have serious consequences for your online reputation. However, with our digital PR knowhow we can enhance your standing by generating the right hype and creating a real buzz around your products and services.
Produce top quality content
Content marketing is closely related to digital PR, as they share many of the same benefits and can achieve similar objectives. What’s more, traditional pieces of PR can be transformed into top quality content, which intrigue, interest and engage your audience. Rather than a factual news update, clients or customers can receive a useful and valuable blog or feature article, which can be shared among friends, family members and colleagues, helping to spread the word online for you.
Embrace social media
Social media is arguably the most powerful online PR tool available and can be utilised to transform any organisation’s dialogue with members of both the press and the general public. However, choosing the right channels to focus on and coming up with a coherent social media strategy can be a most challenging exercises to complete, which is why enlisting the help of a digital PR expert such as MintCandy makes perfect sense.
In order to discover brand or product information, the vast majority of online users will head straight to a search engine. And if your digital PR footprint includes various press releases, news stories and company updates, you’ll have a greater chance of appearing high up on results pages in many more different search results.
From content connoisseurs to search specialists, we have an adept team of experienced marketers that will strive to deliver the best online PR possible. MintCandy recognises the need for a new approach with online communication and isn’t afraid to leave long-established techniques behind, which are only effective with television, radio and print media.
To see how we have helped our existing clients, take a look at some of our case studies and testimonials. By listening to obstacles and objectives, we have been able to stay ahead of the curve and implement cutting edge forward-thinking marketing strategies, which will deliver favourable results and exceed your KPI’s (Key Performance Indicators).
If you are unsure about how to tackle Online Digital PR or simply want a helping hand with outbound communication, don’t hesitate to get in touch with us. We will happily provide your business with friendly advice and, should you require it, a free quote for our services subsequently. We will suggest ways of working together, in partnership, to achieve the public relations prosperity that your brand deserves!
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I just wanted to take a moment to explain my experience of choosing MintCandy for my digital marketing. After working with several previous marketing agencies with very little success we were sceptical of using another agency. We met with MintCandy and 6 months on we are overwhelmed with the performance and sales from the website.
I have worked with Mint Candy for around 2 years now and their expertise in the area of website development, search engine optimisation and pay per click management has been a worry free marketing channel for us, a first in 2 years. We have since moved all of our marketing services to Mint Candy as the motivation of the company's staff is inspiring.
We engaged Mint Candy to provide Search Optimisation for our main site at Nutmeg with the KPI objectives being to improve our rankings in Google searches and drive more traffic to the site. The net effect has been a strong increase in website traffic over an 18 month period since the start of this campaign. Page-views and Session durations have also increased and our bounce rate has decreased leading to an uplift in conversions.