Facebook business account management tutorial – Available in 70 languages around the globe with 665 million active users visiting the site on a daily basis, Facebook is the world’s most popular social network. With the ability to interact with friends and family by posting status updates, sharing photos and even playing games, Facebook is a vital resource for many people.
As the number of users and the amount of content continues to grow at an exponential rate, the opportunities for any organisation to promote its goods or services are extensive.
Even if your company has already capitalised on the business possibilities available, there is still a great deal of potential to increase and optimise your social media footprint even further.
This is made possible through effective and efficient Facebook management. This usually requires a lot of time and resources, which can be dealt with by dedicated digital marketing specialists. Experts with a wealth of social media knowledge are able to get the most out of Facebook for your business or enterprise.
Using your Facebook account
There are numerous things to consider when using Facebook, which include the page’s design, choice of cover photo, the type of content and the way you interact with the audience. However, the first thing any business needs to recognise and distinguish are the reasons behind having a Facebook page.
From reaching new customers and communicating with current clientele to sharing industry news and company photos, Facebook has a wide variety of uses. Knowing how to achieve these aims and objectives can be a daunting prospect, with many organisations unsure of how to approach social media management.
What’s more, Facebook has several rules regarding popular publicity techniques such as competitions and promotions that many companies are not aware of. Therefore, employing a professional social media consultant is often imperative.
Successful Facebook management
In order to successfully manage a Facebook account, there are various tools and software packages available that can measure campaign results, track conversations, schedule posts, provide insights and analyse competitors.
Once again, these programs can be a little difficult to comprehend for most individuals, which is why several businesses make use of the services provided by marketing agencies like Mintcandy. With an in-house team of experienced Facebook experts possessing the skills to manage any organisation’s account, you can be sure of getting the most out your social media footprint.
Safe in the knowledge that your Facebook presence is being taken care of, other areas of the business can receive the attention they deserve.
Facebook benefits for business
With research indicating that the average Facebook user has about 130 friends and likes around 80 pages, many of these for businesses, the possibilities for any enterprise are incredibly far-reaching.
Furthermore, because Facebook is free, simple to use and allows any individual to sign up for an account, it has become an increasingly attractive proposition for organisations looking to enhance online visibility, attract new customers, communicate with existing clientele and ultimately generate more revenue.
However, with a little bit of time and investment, it can become much more than that. For information on how Mintcandy can optimise your Facebook page and manage your social media footprint, get in touch today.