Facebook is now adding support for hashtags to help its members to keep track of popular topics online, being discussed on Facebook real-time, 24-7 by 365.
Simply adding the “#” sign to a word on Facebook will now turn it into a clickable link which, when clicked, will bring up a feed of what others are saying about the same topic, this type of use of hashtags to identify themes was previously popularised by Facebooks largest competitor, Twitter.
Facebook says that it now offers a “larger view of what’s happening”.
At Mintcandy we think this will help Facebook to boost its Ad sales revenue, this is massive for Facebook and for advertisers looking for new opportunities to build brand awareness online.
There are of course other Social platforms that support hashtags including of course Twitter, Pinterest, Tumblr, Google+, LinkedIn and Instagram.
This latest news was announced today on Facebook’s own news page.
They said clicking on a hashtag would bring up a ‘chronologically ordered’ list of comments that are using the same term, this will include posts from people and pages that members were not friends with and had not already liked!
“Hashtags are really just the first step in the process of helping people to more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook added.
They also said – “We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.”
Facebook users can still limit who can view their hashtagged posts.
“I think they (Facebook) saw the success Twitter had with the concept and they saw no reason why they shouldn’t co-opt some of that thinking themselves,” said an analyst” and “Hashtags are also popular with advertisers. They are a way to extend the value and reach of advertising.”
Facebook does not allow advertisers to target people posting a specific hashtag or to sponsor a hashtag – as is the case with Twitter, but an industry watcher suggested that this might change if Facebook now wanted to target growing “real-time marketing” budgets – that is real money spent on adverts whose timing is determined by live and trackable consumer behaviour. How dynamic of them!
“People are constantly having conversations online, on Facebook too, about things like the World Cup, Scott and Lyle, Selfies, Manchester United, The Brit Awards etcetera but most of those messages have not been publicly available so online marketers have not actually been able to get at that online signal and know about the conversation that an audience is already having while they’re doing it, realtime!
This is the big change for Facebook, immediately now making it possible for Facebook to monetize this introduction of clickable hashtags to build revenue – that is why it really matters to Facebook and its bottom line.
Real-time marketing is now getting ever more real, real-time 24-7, 365.
Mintcandy has its beady eyes on this new emergent trend on Facebook, for them this matters, and for Mintcandy, Facebook matters!