Many firms who want to boost their online trading and are not keen on the expense of advertising, are asking the same question: how do we get free traffic from Google?
That’s because every firm and organisation that has a website needs to justify the expenditure on their online presence and, as such, they need to be on the first page of Google search results.
This is where the experience and expertise of a firm specialising in search engine optimisation (SEO) really does come into its own.
Now there are lots of blogs and articles offering information on how to get free traffic from Google but the best way is to use experts who will create a website that generates organic traffic to boost sales.
Get the best SEO for free web traffic
Essentially SEO is about two major things, the keywords being used within the content on your website and the links that are pointing to the site as well.
In a nutshell, search engine optimisation experts will be looking at the relevance of the client’s website to help boost its search engine results and to build its reputation since Google is also keenly interested in the authority of the website’s content.
The reason for this is that search engines, like Google, are determined to offer the most relevant results for a search query to deliver what the person is searching for.
There are various tricks that someone can deploy to help boost their SEO but the search engines themselves are wise to these and will penalises those websites that pursue such policies.
And by penalise, it may well be that your website disappears from the search engines results page and it will take a lot of work and effort to bring it back up to being a trustworthy and informative site.
That’s why it’s important to use a reputable SEO firm, such as Mintcandy, who can be relied upon to stay within the rules and ensure that Google not only indexes your website correctly but places it amongst its top results.
By doing this, your SEO will deliver lots of free organic traffic from search engines such as Google therefore making the investment worthwhile.
Every business should regularly undertake SEO
There’s no doubt that free traffic from search engines is incredibly valuable to a business looking for new clients or customers. It shows that your website and link-building campaign have done enough to satisfy the search engines in terms of your brand proposition, and customers will believe that you will deliver what you
offer because your website has authority and reputation.
The alternative to investing in SEO is to spend money on a pay per click campaign (PPC) but this can be costly if not done correctly and the benefits of a PPC campaign will be explained in another Mintcandy blog.
One of the most important aspects relevant to delivering impressive SEO results is to have the search engines effectively reward good content. The content itself should be written specifically for a page and be relevant as well as interesting for the visitor.
In addition, a firm such as Mintcandy, which specialises in search engine optimisation, will also manage the quality of inbound links, and fully ensure that the pages have the correct use of keywords relevant to the page and, in turn, they will carry out semantic linking to pages within the site for full effectiveness.
So, do not be fooled by the old maxim that for a website to be successful it needs lots of inbound links. That is certainly no longer true.
Right now, the watchword is quality and you certainly need high quality content and back links that are topically relevant and of authority, sitting within a correctly defined social media strategy to help boost your SEO.