How to audit your PPC account

Even if you have developed a comprehensive PPC campaign and optimised it according to best practices, there is always room for improvement. To be successful in the world of online display advertising, it is crucial to recognise what is working well and what can be done differently.

What’s more, with the Internet rapidly changing and evolving, a user’s search term can quickly change. Failing to identify your target market’s requirements could lead to disappointing website traffic, a loss of interest, poor ROI and limited online sales.

Carrying out a PPC account audit will identify the top trending keywords and phrases that relate to the type of business, keeping you one step ahead of the competition and ultimately attracting more visitors to your website.

Carrying out a PPC audit

Although there is no ideal time to carry out a PPC account audit, regularly evaluating your advertising campaign is highly recommended. While traffic should be continually assessed, quarterly reviews and a year-end analysis will provide in-depth data about performance.

Digital marketing agencies like Mintcandy will be able to provide detailed feedback about any PPC advertising campaign. Seeking our expert help and opinion is hugely beneficial, as we will easily be able to identify the strengths and weaknesses of a company’s online footprint.

With previous knowledge, a great deal of experience and an in-depth understanding of current trends, there is no better way of ensuring your PPC campaign will be a success.

On-going communication, planning sessions and performance reviews will also strengthen the account and client relationship.

Leaving complex PPC details to the experts will allow a business to concentrate on other pressing issues, safe in the knowledge that its online advertising campaign is being taken care of.

PPC audit recommendations

Finding out what has been the account’s greatest success will be of significant interest, however the most important thing you’ll receive from a PPC audit are a list of recommendations on how to improve.

It is easy to sit back and reflect on the positive figures, but neglecting areas that need attention is very risky. Therefore, we make sure that a PPC audit not only discovers the account’s strong aspects, but also the weaker parts.

Even with pages of analysis and complex graphs, an audit needs to contain information on what to do next. Online content and user browsing habits are changing all the time and so should your PPC advertising.

Again, this is where dedicated a digital marketing agencies such as Mintcandy are on-hand to provide the best course of action. In addition to compiling a vast amount of data, we will also identify what steps need to be taken next.

The typical areas to address will be keywords, ad groups, quality score, extensions, networks, remarketing and analytics.

PPC audit for your business

From identifying a flourishing advertisement and building on this success, to recognising poor performance and consolidating a future plan, a PPC audit is of great significance to any business.

In an increasingly digital and connected world, small traders and large corporations require a strong online presence through advertising campaigns to remain profitable and enjoy success. Regular and comprehensive PPC audits are one way to guarantee prosperity.