While public relations are incredibly important in real world scenarios, it is now growing in significance online. In fact, it is probably fair to say that a majority of businesses with an online presence now believe digital PR should be a priority, as more and more people are going on the internet to find out information about a company or purchase goods and services.
Although the size and scope of our rapidly moving and constantly evolving online world is too much to comprehend for the vast majority of companies, the process of planning, creating and implementing a PR campaign is well worth it.
The highly interactive world of the Internet has its obvious advantages and disadvantages, so any digital PR strategy requires careful consideration. But with the ability to listen and react to conversations, engage with consumers, provide compelling content and exploit new visibility avenues, the benefits are incredibly far-reaching.
One of the most obvious benefits of digital PR is that is can markedly enhance your business’ visibility online. Not only will numerous outlets distribute press releases and news stories, your search engine performance is bound to improve as well.
In a day and age where SEO is crucial, any content that talks about the latest production information or a recent event should be keyword optimised with phrases and terms that relate to the business. This has the potential to rank highly on Google, be picked up by bloggers, reporters and consumers, then distributed and shared elsewhere, thus increasing your backlink profile.
What’s more, because search engines reward fresh and engaging content with favourable results, any articles, blogs or press releases you send out that are uniquely reproduced will inevitably boost your online footprint even further.
In actual fact, in many instances, the only reason a consumer will go online to submit a product review or to comment on a company’s customer service is because they have had a bad experience.
While this is sometimes unavoidable, it is possible to improve and enhance reputations through digital PR. Negative feedback can be counteracted with press releases or an article that explains and apologies for the problem. You may even want to thank the consumer for raising an issue you were not already aware of.
To fully take advantage of the reputation enhancing benefits of digital PR, you may consider releasing exclusive information or a prototype product to generate positive hype and favourable reactions.
Built brand identity
Through regular press releases or news stories, your target market and loyal consumers will soon realise that the company has plenty to offer. By giving valuable insights into what is going on at the company with an informative yet personal tone, the brand’s identity is sure to gain notoriety.
Numerous organisations use digital PR as a platform to become a leading and authoritative voice in their industry. From knowledge, expertise and honesty comes a great deal of respect. You’ll probably steal a march on your competitors too.
It isn’t just company information or product details that should be communicated either. Employee success stories and personal troubleshooting experiences will also shed a positive light on the company too.
With the ability to deliver comprehensive digital PR solutions, contact Mintcandy today if you want your business to reap the rewards of these benefits.