As we have already established, writing a blog can have immeasurable benefits for any business. In addition to the obvious SEO advantages, it can also increase brand awareness and improve customer relationships. What’s more, there is every chance you’ll be viewed as an authoritative, insightful and influential figure too.
But even if you are constantly coming up with ideas and continually publishing content, receiving no comments on your blogs can be quite disheartening. In certain respects, you need people to voice their opinions and create discussions to confirm your position as a reputable and knowledgeable brand.
But by exploring the possible reasons why interaction and engagement levels are low in addition to implementing certain changes here and there, any blog can receive more blog comments. There is no way of tricking or forcing people to say something, but a different approach to blogging might make all the difference.
Look at your comment system and site design
First and foremost, it is important to discover whether comments can be submitted easily. If visitors have to log in, wait for moderator approval, choose an avatar or simply don’t know how to leave a comment, this could be the biggest issue.
One of the best ways of overcoming this problem is by asking an impartial and neutral individual to navigate the site and leave a comment. Any suggestions from a fresh pair of eyes will be invaluable. On top of that, visitors might not be willing or eager to leave a comment if the site design is poor. If receiving visitor opinion is a prime concern, then there should be a simplistic design, a straightforward call to action and a stream of existing comments.
There is no reason to deviate from basic commenting systems and uncomplicated layouts. Visitors will be reluctant to leave comments if they are greeted by an overwhelming and busy page design that doesn’t encourage conversation.
Write in a personal and engaging way
Trying to write a blog from the perspective of a corporate entity is incredibly difficult and this is another major problem that several businesses face. More often than not, it will sound quite informal, totally irrelevant and incredibly boring.
Your audience will be much more receptive and inclined to comment if the blog is written from a personal perspective, which demonstrates emotion, passion and experience. It is very difficult for customers to communicate with a bland businesses or characterless company, so give your brand a voice.
Your tone of voice will make a difference too. Passive sentences or a lack of anecdotes might transform potentially interesting content into a dull and boring blog. Therefore, it might be the time to rejuvenate and liven up your writing style too.
Create compelling, valuable and original content that causes a reaction
In the exhaustive world of the Internet, it is quite a challenge to say something new or original. However, a fresh approach to existing content or a blog that puts your spin on a certain subject is bound to get people interested.
You should think about providing readers with content that adds value to their online experience. They have taken the time to visit your site and explore the content, so give them something in return. More comments should start rolling in as a result.
You can then concentrate on making your blog as compelling and captivating as possible. Evoking emotions or seeking out a reaction will encourage and motivate the audience to say their piece. Impassive or unexpressive content won’t resonate well with readers.
You may also feel the need to be a little bit controversial, as strong opinions will undoubtedly cause a reaction. Opening yourself up and voicing contentious beliefs might just have the desired impact.
Ask for comments and acknowledge interactions
There is nothing wrong with explicitly asking for comments from visitors. Think of it as encouraging polite conversation rather than begging for audience engagement.
However, if you don’t want to be obvious or uncensored in your request for comments, consider asking a question at the end of the blog, start a discussion yourself or remind visitors that their opinion is important.
If your audience is receptive and do leave comments, don’t ignore this interaction. Acknowledge their opinion, get involved in the discussion and give them more reasons to comment in the future.
Even though a distinct lack of blog comments can be discouraging, disappointing or demoralising, a few simple changes or alterations in your approach might just transform visitor engagement levels.