MintCandy has created a multitude of mobile centric marketing campaigns and mobile platforms enabling successful brand engagement.
Seeing as smartphones from the likes of Samsung and Apple have revolutionised the way we access information online, communicate with each other and go about our daily routines, more and more businesses are starting to prioritise mobile marketing. But in order to understand just how important and influential mobiles can be, here are some mind-blowing statistics:
3 per cent of ecommerce website traffic comes from mobile devices
60 per cent of global mobile consumers use mobile as their primary or exclusive internet source
76 per cent of people say they are more likely to read a message sooner if its a text message rather than an email
But perhaps most importantly for the point we want to get across, 64 per cent of consumers subscribed to mobile marketing have made a purchase as a result of receiving a highly relevant message to their smartphone or tablet. In today’s competitive online world, this will be seen as a rather meteoric statistic that cannot be ignored!
And whilst it is probably fair to say ROI is often the top priority, some businesses may be more concerned with improving their customer experience and building strong relationships. Thankfully, this is also possible with mobile marketing, as its benefits extend beyond raw profitability. Along with increasing website conversions, you can also ensure your messages get to be seen by the right people whilst boosting your brand’s online reputation.
This all means that you simply cannot afford to ignore the emerging power and potential of mobile marketing. And if you want to reap these rich rewards, then MintCandy can naturally provide you with a helping hand. But exactly what can we do for your business?
Enhance user mobile experience
When visiting your site via mobile or tablet, users want to have an enjoyable and beneficial experience, but this cannot be achieved on pages designed primarily for desktop. However, we focus our efforts on mobile users first and then expand this to other platforms. All the while, your clients or customers will be able to navigate and interact with an attractive yet functional site. We call this Mobile-centric design.
Target the right mobile audience
One of the best things about mobile marketing is that it allows you to target specific users and demographics. In addition to targeting individuals or groups according to age, gender and location, you can also narrow down your audience by interests, mobile browsing data and several other valuable metrics. With our mobile-centric marketing offering, we give you the opportunity to reach out to specific target segments within specific audience profiles.
When either existing clientele or potential new customers visit a site that isn’t responsive and optimised for mobile devices, they will probably leave quickly and make a purchase elsewhere. But with a site that is tailor-made for smartphones and tablets, these same consumers will think more highly of the brand, and will more likely buy a product, recommend it to friends or family members and keep coming back for more.
Improve your customer
Mobile marketing isn’t all about optimised websites though, as we have already seen how text messages are often viewed as more favourable methods of communication than email. We can introduce and implement new SMS campaigns for your business, which will be picked up quickly, increase engagement and improve customer relationships and loyalty.
Increase your bottom-line
Securing sales and encouraging new prospects to convert is an ever-present challenge, which has become even more difficult thanks to today’s extensive online world. But with a mobile marketing strategy, which addresses the wants and needs of our digitally connected society, you’ll stand a far better chance of increasing bottom-line conversions.
MintCandy’s mobile marketing approach
From strategic planning and audience profiling to mobile campaign design, development, delivery and reporting, MintCandy is there every step of the way to make sure your mobile marketing activity succeeds. Our team have a real passion for mobile marketing and strive to provide you with the right solutions for your business. We put our heart and soul into Mobile-centric campaigns for all our clients.
We will happily show you examples of our mobile-centric marketing activity and can thus demonstrate how it will benefit your brand. Previous case studies will reveal the challenges we identified for clients prior to starting their campaigns and show how we overcame these by putting our client’s objectives first. We can also explain our campaign results to you and just how these were achieved resulting in testimonials from satisfied customers.
But the only way we can help your business succeed with mobile marketing is if you get in touch! Tell us about your project and what you want to achieve. We’ll give you our impartial advice and provide a free quote on what we’d be able to deliver to you, all along the way.
Don’t let mobile marketing pass your brand and business by, a massive opportunity is there right now for you, jump on-board!
Tell us about your project
Let us help you get your business online and grow it with passion
Contact us and we will provide a Mobile Marketing strategy that will bring significant returns on investment.
I just wanted to take a moment to explain my experience of choosing MintCandy for my digital marketing. After working with several previous marketing agencies with very little success we were sceptical of using another agency. We met with MintCandy and 6 months on we are overwhelmed with the performance and sales from the website.
I have worked with Mint Candy for around 2 years now and their expertise in the area of website development, search engine optimisation and pay per click management has been a worry free marketing channel for us, a first in 2 years. We have since moved all of our marketing services to Mint Candy as the motivation of the company's staff is inspiring.
We engaged Mint Candy to provide Search Optimisation for our main site at Nutmeg with the KPI objectives being to improve our rankings in Google searches and drive more traffic to the site. The net effect has been a strong increase in website traffic over an 18 month period since the start of this campaign. Page-views and Session durations have also increased and our bounce rate has decreased leading to an uplift in conversions.