News is becoming more Social!

A new report from the Reuters Institute for The Study Of Journalism plots the rise of mobile, social and more real-time news.

They say that News is becoming more mobile, more social, and more real-time. This year’s survey reveals continuing shifts in how, when, and where people access the news, with digital patterns becoming more entrenched – particularly amongst the younger half of the population.

They go on to say that Audiences increasingly want news on any device, in any format, and at any time of day. But our survey reveals that the multi-platform and digital revolution is not proceeding at an even pace in all countries. What happens in the US does not necessary follow automatically in Europe or elsewhere. Geography, culture, and government policy also play their part, with Germany and France still showing strong allegiance to traditional forms of media. We also see marked differences in ‘participatory cultures’, with very different rates of take up in social media, commenting, and voting across our surveyed countries.

Traditional Brands?

Further – For traditional brands – and especially newspapers – these changes bring ever-greater competition and more disruption to business models. But this year’s survey offers some signs of hope for those investing in original news content.

Paid for Digital News!

More people say they’ve paid for digital news in the past 10 months and we have data for the first time about the types and frequency of digital payment. Traditional brands continue to attract the largest online audiences and we find that trust in news brands remains uniquely valued by young and old. We lay out our data on subsequent pages and in full on our website, but first here is a summary of our key findings.

Rapid Growth in Both Mobile and Tablet Use for News

Tablet usage has doubled in the 10 months since the last survey in those countries covered in both 2012 and 2013. Weekly news use has risen from 8% to 16% of our UK sample and from 13% to 25% in Denmark.

Mobile usage is also up substantially.

In many countries smartphone users are now in the majority and most of them use these devices to access news every week. Denmark leads the way with 43% weekly news usage from a smartphone. Germany lags with 22%.

Trend to Multi-Platform Consumption

While the computer remains the primary device for accessing digital news, the key underlying trend is about growth in access from multiple devices. One-third of our entire global sample now gets news on at least two devices and 9% use more than three.

With many online publications now looking to move to a paywall model online, this is all food for thought.

*Source : reutersinstitute.politics.ox.ac.uk

At Mintcandy we are watching this with interest. People are clearly turning more and more to social media platforms for news – real time, uncensored news.

There is a feeling out there that the social media platforms do offer less censored news – lets hope that continues.

The uprisings in Egypt, Syria, Turkey and many other countries are perhaps aided by immediate access to uncensored real time at the scene news in these far flung locations.

Whatever happens in future, it will be interesting to see the battle between the traditional media outlets and the social media platforms gaining momentum !

Watch this space, we are.

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