Where do your web assets appear in natural organic Searches online? If you are not at the top of the page then your competitors most likely are. Do not miss this golden opportunity to dominate your peers in the Search engines!
Our SEO services start with class leading content optimisation, both onsite and offsite, we call this On-page SEO and Off-page SEO. We can also provide manual penalty analysis and recovery via a Google Disavow, full SEO audits, Keyword Research and in-depth competitor research.
From our 'best in class' On-page SEO high authority content creation through to the most effective Off-page SEO link building campaigns. We will cover all bases in both natural and organic Search to push your web assets to the pinnacle of the leading Search Engines such as Google and Bing.
We can help by creating great content that both people and the search engines will love. Truly memorable content is what you must provide to your visitors and the search engines. Content is King online, with our help your content will shine brightly in both Google and with your audience.
At MintCandy, as a full service Digital Marketing Agency, we offer the full gamut of professional SEO services including campaign analysis, Manual Penalty recovery, and Keyword Research. We also provide incisive Competitor Research plus, naturally, On-page and Off-page SEO link-building campaigns.
Search Engine Optimisation (SEO) is the complex process of improving the actual, measurable online visibility of a website, or indeed any web page within the website, in a search engine’s NATURAL or ORGANIC search results. In general, the earlier – or higher ranked on the search engine results page (SERPS) – and more frequently a website appears in the search results list, the more online visitors it will receive from people using the search engine.
The higher that you appear on the search engine results page (SERPS) the better, each positional drop on the results page significantly reduces your traffic. SEO can naturally target different kinds of online search, including searches for specific products, specific services, brands, images, local information, videos, academic, educational, news related and industry-specific terms.
As an Internet marketing strategy, Search Engine Optimisation actually analyses how the search engines themselves work, what people are searching for online, the actual search terms or keywords / key-phrases that are entered by the user into the search engines and which of the search engines are actually preferred by your target audience.
Optimising a website itself (known as on-site SEO) will involve editing its content, HTML and associated coding (which are invisible to users) to both increase its relevance to specific keywords or Key-phrases and the removal of any potential barriers to the indexing activities of the search engines themselves.
Promoting a site by increasing the number of back links (known as off-site SEO), or inbound links, to the website is a vitally important SEO technique – but particularly after Googles Penguin 2.0 and subsequent algorithm updates it is best to utilise a ‘natural’ mixture of back links from websites with differing levels of ‘authority’. High authority websites pass some of their ‘authority’ to your website by linking back to you but you must get the balance right in your back link building campaign or the search engines will detect that the links have been built in an artificial, and therefore ‘unnatural’ manner, which is not what you want.
In the early days, Search Engine Optimisation (SEO) was really pretty easy, if you simply built as many links as possible then you would beat the opposition! It was as easy as counting words on a page. This is just simply not the case now, in-fact nowadays Google, Bing and Yahoo will effectively penalise any website that its algorithms estimate to be buying links in large volume.
Quality Not Quantity – Who Can See You?
Right Now, Quality not Quantity is the new maxim online. Only by building both high authority, and therefore high quality back links, augmented with a ‘natural’ proportion of generalised back links, preferably with a fully integrated Social Media strategy, will your Search Engine Optimisation (SEO) Digital Marketing Campaign be a real and measurable success.
We can audit both your historical and potential Keyword and Key-phrase combinations to assess their real-world effectiveness and ensure that your website is fully compliant with the latest SEO best practise in order to give your new SEO Digital Marketing campaign the best possible head-start.
MintCandy would love to have the opportunity to audit your current and historic online presence and your existing digital marketing campaigns. Whatever they may be we will always do our best to provide our advice, knowledge and help to you.
We can help with your Search Engine Optimisation (SEO), On-site optimisation, Off-site optimisation, Social Media Optimisation (SMO) or any other element of your existing online marketing Campaigns – basically we can help with any and all elements of your online presence.
A fresh, brand new and totally objective pair of eyes cast over what is your accepted wisdom will often provide surprising results! You may be surprised, shocked, happy or unhappy with what we have to say but have no fear, we will say it because it must be said!
At MintCandy we leave no stone unturned when it comes to SEO, our motto, ‘Rapidly Adaptive’, has real meaning here. Chameleon-like, we monitor changes in the Search algorithms and internet usage in general on a daily basis! Keeping ahead of the pack is what it is all about – we rapidly adapt to change.
SEO Campaign Strategy
We can analyse all of your web assets plus your target market and your online competition in order to identify your optimal SEO Strategy. We will move your Brand up to the top of Search naturally, thereby boosting organic website traffic, improving conversion rates through Conversion Rate Optimisation (CRO) and ultimately driving new sales.
SEO Campaign Reporting
At MintCandy we utilise our own advanced in house reporting tools to provide you with our own state of the art suite of incisive management reports. This means that you always know exactly how well your web assets are performing compared to your Key Performance Indicators (KPI's) and your competitors.
Tell us about your project
Working together with MintCandy will lead to your web assets beating your competition online.
Our team of professional SEO experts are the perfect partner for a successful business partnership.
I just wanted to take a moment to explain my experience of choosing MintCandy for my digital marketing. After working with several previous marketing agencies with very little success we were sceptical of using another agency. We met with MintCandy and 6 months on we are overwhelmed with the performance and sales from the website.
I have worked with Mint Candy for around 2 years now and their expertise in the area of website development, search engine optimisation and pay per click management has been a worry free marketing channel for us, a first in 2 years. We have since moved all of our marketing services to Mint Candy as the motivation of the company's staff is inspiring.
We engaged Mint Candy to provide Search Optimisation for our main site at Nutmeg with the KPI objectives being to improve our rankings in Google searches and drive more traffic to the site. The net effect has been a strong increase in website traffic over an 18 month period since the start of this campaign. Page-views and Session durations have also increased and our bounce rate has decreased leading to an uplift in conversions.