Search Engine Optimise your Businesses Blog: 4 Simple Steps

  • 24th October 2013
  • SEO

The value of original content in boosting your website’s search engine optimisation is phenomenal, and a Blog is a great and easy way to create relevant content in a clearly understandable, well-designed manner.

There are many services that provide free blogging services: two that come particularly recommended for their compatibility with other web platforms are WordPress and Blogger. This article will show you a few great ways to improve the SEO on your businesses blog.

Search Engine Optimise your Businesses Blog: 4 Simple Steps:-

1. Research your key-words with free online applications

‘Keyword Planner’ succeeded Google’s popular ‘Keyword Tool’ earlier this year. ‘Keyword Tool’ was a free tool to help you research the amount of times that different keywords are looked for by the public on Google’s own, hugely popular search engine.
Unfortunately, however, their successor – ‘Keyword Planner’ requires a Google Adwords account which you must sign in to.
Researching your keywords for use in tags, and the article’s title/content is a great way to help generate a greater amount of (organic search) traffic. Despite Google’s closing off of what was once an easily accessible service, there are many great free services which allow you to conduct the same research rendering Google’s platform potentially obsolete for anybody who doesn’t already have an Adwords account.
Two particular free services of note (post-Keyword Tool) come in the form of Wordtracker and Wordstream.

2. Quality

The value of quality in content, as well as regularity can’t be stressed enough when concerned with search-engine optimisation. Quality encompasses several different aspects: punctuality of writing/publishing to the subject, accuracy of information, good implementation of audio/visual content, links to source materials and relevant information hubs, spelling/grammar, amongst many other things.
Search engine algorithms, which process, sort, and arrange potential search results against each other also identify the aforementioned and all-important keywords. While in the past they processed search results on fixed parameters such as the popularity and recurrence of individual words found within an article they now identify the relevance of articles based on their content and lack of repetition. Furthermore, they arrange content based on the quality and amount of original material found. In modern times, content is king.

3. Choosing Keywords/phrase

In choosing the keywords for your blog you need to be careful. Of course, you don’t want to use words that are difficult or impossible to search for due to over-popularity; and on the other side of the spectrum you don’t want to choose a word so obscure that nobody is going to search for it. This is where the aforementioned online keyword software options come into play.
You can use these tools to determine the popularity of your keywords, or search for a key phrase (use open quotations when using a search-engine to get results for the exact combination and order of words you have entered) and based on the number of websites that are displayed with the same phrase or using similar combinations of keywords you can easily avoid overly competitive subjects/phrases while still choosing one popular enough to attract page-views.

4. Implementing your keywords / constructing a phrase

As important as common keywords are in communicating with, and attracting a large audience: an article in a blog is almost always going to have a title composed of more than one word.
The title of a blog post when taken in its entirety is both important as a whole and as the sum of its parts. Constructing a relevant article to your chosen keywords is important in creating content that is relevant and useful: if your keywords are at the centre of your article you will generate organic page-views.
Once you have completed your article it is recommended that you check your post’s title again and optimise it to its maximum potential by constructing a phrase from unique yet not uncommon keywords.

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