It will come as no surprise to most to learn that an entirely new industry called Search Engine Optimisation – or SEO – sprang up, with Google’s rise, to promote websites once the Internet took off.
For many people, many of the techniques and services being provided were little understood because of the jargon being used and the fact that the criteria for succeeding in search engine results changed so frequently.
For this reason alone, many business owners opted to use third-party providers to undertake their SE0 tasks and, so long as they were delivering web traffic, no one was questioning what happened.
However, the main search engine – Google – is increasingly keen to deliver results to queries that best suit the intention of the person asking a question; not necessarily the website with the best design or the highest number of links.
So rather than explain what is needed now here’s a quick crash course in, what is a SEO?
Why the best SEO means you don’t have to be number 1!
Numerous surveys have revealed that most people click mostly on the first three results that they get back from Google. Other surveys reveal that the first-placed result is one that tends to get the most clicks.
It’s also relatively rare for people to go past the first page of the search results which means it is now imperative that a business gets its website into the front page and, if possible, into the top three results.
The tactics necessary for doing this come under the umbrella term ‘search engine optimisation’ though SEO experts will be quick to point out that web traffic can come from several sources and not just from the popular search engines.
For a search term to be successful, the business needs to appreciate what exactly it is their potential visitors and clients are actually looking for.
This will cause some debate since the business will insist that they rank for certain search terms, but these may have a lot of competition and the business can’t get onto the first page, whereas the SEO team will carry out an appraisal to decide which search terms people are actually looking for and therefore will be the most likely to rank in the top three positions.
The main aim for this work is to find search terms that will not only deliver traffic but paying customers as well. There is absolutely no point whatsoever in trying to rank in the first position with a search term that does not deliver traffic to the website.
Get paying customers by using smarter SEO techniques
By picking these phrases carefully, you will ensure that you are not wasting your money on SE0 work but will end up with large levels of traffic and, ultimately, a decent proportion of these will convert into paying customers.
What is Video SEO?
It’s also important when considering SEO tactics that you don’t limit yourself to just aiming for great results from the big search engines such as Google, Bing and Yahoo.
That’s because the second biggest ‘search engine’ that people use is YouTube, which isn’t a search engine at all but is a hugely popular website.
For this reason alone, it makes SEO sense for a business to invest in the production of a short video and to upload it into their own YouTube channel.
By doing so, potential customers can see what the product looks like and what it can do and they can also engage with your ‘brand’.
The real strength in having a YouTube channel is that your customers are warm prospects because they haven’t just clicked on a link from Google search results but have gone to the trouble of watching a video before visiting your website.
Search engine optimisation is a real skill and you need to work with SEO experts who you can rely on and can explain what their plans are in plain English which means you really do need to work with a fast growing specialist such as MintCandy – providing the most effective search engine optimisation around!