Tag Archives: advertising

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Will spending for display ads soon overtake paid search?

Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
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What can we learn from Facebook’s latest earnings call?

Even though Facebook posted an expectations beating third quarter of 2015, reporting $4.5 billion in revenue, it was the comments of COO Sheryl…
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Will native advertising succeed guest blogging and even content?

There have been a few recent indications that the ever-present content marketing technique of guest blogging is in decline, with native advertising taking…
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Display and banner advertising – A beginner’s guide

In order to publicise a company website or promote a specific product, display or banner advertising is used by many of today’s businesses…
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