Tag Archives: algorithms


The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
Continue reading

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
Continue reading

Don’t Spam, Dominate – Part 2

Dominate: ‘Inbound Marketing’ and SEO While the previous article discussed how you can avoid the potential mistakes of optimising your search engine results…
Continue reading