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Will spending for display ads soon overtake paid search?

Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
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Paid search tactics that will carry over into 2015

Owing to the fact that paid search enables businesses to target specific audiences and make strong assumptions about where a customer is in…
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Display and banner advertising – A beginner’s guide

In order to publicise a company website or promote a specific product, display or banner advertising is used by many of today’s businesses…
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