Tag Archives: paid

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Will spending for display ads soon overtake paid search?

Up until this point, it is fair to say that the vast majority of marketers have spent more money on paid search than…
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Google will no longer show ads on the right hand side of desktop search results

In a dramatic change to the layout of search results in all languages worldwide, Google has decided to remove ads from the right…
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Paid search tactics that will carry over into 2015

Owing to the fact that paid search enables businesses to target specific audiences and make strong assumptions about where a customer is in…
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AdWords optimisation basics – 8 foolproof techniques

Even though tweaking and testing the minor details of PPC can make a big difference, it is surprising just how often the basics…
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Multi-lingual PPC – A beginner’s guide

Although multinational companies have been operating all over the world for many years now, the Internet has created a single global marketplace. Furthermore,…
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Top PPC advertising mistakes

PPC (Pay-per-click) advertising is one of the most significant aspects of several companies’ online marketing footprint. As opposed to traditional Internet display banners,…
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