Even though tweaking and testing the minor details of PPC can make a big difference, it is surprising just how often the basics…

When it comes to planning and preparing for a PPC campaign, you’ll no doubt identify the keywords and phrases that your target audience…

Alongside the crucial role that organic search plays in the success of a company website, there is also another tactic that firms can…

Then consider a PPC audit Pay per click, or PPC, campaigns are becoming increasingly popular with businesses to generate online customers for their…

Alongside the work needed to create an impressive website that complies with search engine requirements, a firm should also consider pay per click…

Maybe you just want to test the water, maybe you’re a start-up or maybe 2013 hasn’t been your business year. For whatever reason,…