Tag Archives: ppc

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Google will no longer show ads on the right hand side of desktop search results

In a dramatic change to the layout of search results in all languages worldwide, Google has decided to remove ads from the right…
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Paid search tactics that will carry over into 2015

Owing to the fact that paid search enables businesses to target specific audiences and make strong assumptions about where a customer is in…
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AdWords optimisation basics – 8 foolproof techniques

Even though tweaking and testing the minor details of PPC can make a big difference, it is surprising just how often the basics…
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Google Launches New ‘Website Call Conversions’ for Adwords

A new Adwords tool has been launched by Google and it’s set to change the way advertisers track their website conversions; for the…
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What to look at when optimising PPC performance

Implementing changes to improve and optimise a PPC account isn’t a one-off thing that can be done as and when you feel like…
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8 ways to optimise your PPC conversion rate

When it comes to planning and preparing for a PPC campaign, you’ll no doubt identify the keywords and phrases that your target audience…
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Successful PPC on Cyber Monday (and every other day!)

These days, online retailers rub their hands with glee at the prospect of days such as ‘Black Friday’ and ‘Cyber Monday’ where there…
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What is Pay Per Click (PPC)?

Alongside the crucial role that organic search plays in the success of a company website, there is also another tactic that firms can…
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Are you running a PPC campaign?

Then consider a PPC audit Pay per click, or PPC, campaigns are becoming increasingly popular with businesses to generate online customers for their…
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Why you should consider Pay Per Click (PPC) management

Alongside the work needed to create an impressive website that complies with search engine requirements, a firm should also consider pay per click…
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