It is no secret that more and more people are using the Internet to purchase products and shop online. An e-commerce store enables any business to display and sell goods or services to a global audience.
Unless a customer specifically wants to buy from your store by visiting the website directly, you will be competing with numerous other vendors on Google and other search engines.
Therefore, the need to improve online visibility and enhance your page result ranking is particularly important when it comes to online shopping. So here are some SEO tips for any e-commerce website.
Here is our Top 10 e-commerce SEO tips
1. Keyword research
First and foremost, find out how and where visitors are searching for your products. Then, find keywords with high search volume and low competition. You can also try adding your store’s physical location, as long-tail keywords are better for product pages targeting specific searches.
2. Title tags
Although relevant titles are important for any page, the objective is to attract and allure customers into clicking the link and finding out more. Again, include long-tail keywords to improve click-through rates.
3. Page description
Once more, this should be compelling and captivating for visitors. Because this will appear underneath the search engine result link, it should be as descriptive as many possible, but provide a reason for wanting to find out more.
4. Heading tags
Headings make a site look neater, indicate what content is on the page and improve search engine results. Insert your primary keyword in the main heading and then use smaller headings further down the page.
5. Clean URL
In order for a search engine to index pages on a e-commerce site, it must have a keyword rich clean URL that is easy to read and does not contain any query strings. Not only does this improve SEO, it also looks more professional.
6. Quick load time
Although it is sometimes difficult to keep a website quick with so many product descriptions and images, a faster experience ensures users won’t bounce off the page before it even loads.
7. Image optimisation
Before uploading images, give them descriptive names with relevant keywords. Try to keep file sizes as low as possible and always use .jpeg or .png formats.
8. Create and encourage unique content
Like any other part of your website, a product page should contain unique and engaging content, which uses keywords smartly. A comment or review section is also a good idea, as it alerts search engines to fresh content generation and allows you to interact with visitors.
9. Leverage social media
It is advisable to have a product page that features social media links that enables the customer to either like or follow your brand and share content among friends or followers. Social networks like Facebook and Twitter have huge potential when it comes to selling products.
10. Go mobile
With mobile Internet use overtaking desktop computers, having a website that is optimised for smartphones and tablets is now becoming essential. Mobile users want immediate results that are easily accessible.
For more SEO help and advice regarding e-commerce websites, call Mintcandy today on 01621 717777.