Even though SEO has been around for quite some time, it is constantly changing and evolving. A great deal of time, money and resources is spent trying to find the best way to achieve first page results on Google and other search engines.
While this may be a difficult and troublesome undertaking for any size of business, it is worth it in the end, as the majority of Internet users will not browse through several pages of results.
Unfortunately, there is no secret or magic formula for SEO, but numerous techniques can be used to improve performance. From traditional and technical aspects of web design to page content and PPC advertisements, various avenues can be explored.
This year, there have been some noticeable trends and tactics in the world of online marketing that should be recognised and taken on board by anyone looking for SEO prosperity.
Here is our Top SEO trends of 2013 part one
The importance of mobile
More and more people are using their mobile devices to access the Internet and search for information. Whether its looking for the nearest restaurant, booking concert tickets or wanting to make an instant purchase, the immediacy of mobile connectivity is once again changing the professionals approach to SEO.
With mobile browsing set to overtake desktop computers, having a web portal that is indexed by search engines and available to view on smartphones and tablets is of the utmost importance.
Implementing a responsive web design (RWD) will ensure a seamless experience for mobile devices and preserves SEO value for users performing searches.
Dirty tricks will not be tolerated
Writing a piece of content crammed full of keywords with little value to the reader used to deliver strong search engine results. However, Google has now taken a stance on cheap SEO tricks and will not accept copy that is blatantly designed for first page visibility.
Today, search engines are primarily interested in websites that publish captivating and entertaining content that users will continue to revisit and share on social networks or blogs, thus increasing inbound links.
Not only will Google punish sites that pay for links or contain poor content, visitors are likely to be put off by a page that adds no value to their browsing experience.
The power of social media
Although social media is primarily used by individuals to communicate with family and friends, it has quickly become much more than that. While social networking is a great way for companies to communicate with consumers, it can also boost SEO significantly.
Numerous organisations now use their Facebook, Twitter and Google+ pages as the main methods to reach out to customers. However, the company website should not be ignored or forgotten about, as this can integrate with social media and improve SEO.
Providing visitors to your website with the opportunity to share content on their Facebook profiles or Twitter feeds will improve incoming links and page traffic. Great exposure and a strong brand identify will inevitably result in more leads and sales.
To find out what else is causing a stir in the world of SEO this year, check out part two.