In the past, social media might have been a bit of an afterthought for various organisations. But the negative consequences that could happen should you ignore social media are incredibly far-reaching.
Previously, we looked at how mobile users, visual marketing and the rise of videos are now incredibly important when it comes to social media management. However, there are several more aspects and factors that require consideration in order to get the most out of communicating with an active audience and sharing unique content.
Here is our Top social media trends of 2013 part two
An older demographic
As you would probably expect, the most popular age range for social media is between 18-24 years old. While this comes as no surprise, recent research shows that in the past year, the fastest growing demographic is the over 55-age group.
It is understandable why interaction and involvement may have taken a while, as this generation has not grown up with these platforms. But they are slowly beginning to sign up and engage with social media, as the communication benefits with younger family members are tremendous.
From a business point of view, a lot will depend on the goods and services you provide. However, this new group of consumers has a great deal of potential. But it is crucial to bear in mind that older users will react to social media a lot differently to younger people. Therefore communication should be accessible and appeal to every potential viewer or reader.
Is having a LinkedIn account worth it?
The one and only professional social network is specifically designed for business-like interaction and industry networking. But recent findings suggest that keeping up-to-date with and dedicating lots of time to LinkedIn might not be worth it.
On one hand, two new members join this social network every second. What’s more, LinkedIn is great for growing a community or group, reaching out to associates and discovering valuable information.
On the flip side, LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook. Therefore if you’re looking at generating a positive response from participatory content, it is advised to go elsewhere. Ultimately, the decision to pursue LinkedIn will depend on what you’re looking for from a social network.
Not going it alone
Gone are the days when you could delegate social media management to a junior employee or unpaid intern. While there is still the temptation to manage the various accounts at your disposal in-house, numerous organisations are requesting the help of marketing professionals.
Even if this might be considered an unnecessary expense, it should actually be thought of as an investment, as the benefits of comprehensive social media management have the potential to last for several years.
According to recent research, 93 per cent of marketers use social media for business, indicating that outsourcing management to an industry professional is a trend which here to stay. In addition to posting, sharing and interacting with content, a digital marketing agency will also be able to assist in other popular online trends, such as corporate blogging and SEO.
To find out how Mintcandy can help with your social media management, get in contact with us today.