Top web design trends of 2013 part one

When it comes to web design, there are numerous approaches and styles a business can go for. From the aesthetically pleasing to the formal and functional, a lot will depend on what your aims and objectives are.

However, the basics of web design have altered dramatically over the years and are still evolving due to the changing demands of clients and an expanding online world.

In 2013, there have been some notable trends that are gradually being adopted by web designers and developers. Here are some of the most significant.

Top web design trends of 2013 part one:

Responsive web design

Responsive web design (RWD) is the process of creating a website that can be easily read and navigated across a wide range of devices. Due to the rise in popularity of smartphones and tablets, more and more people are accessing the Internet on the move. This often requires a user to resize or scroll across a page designed for standard desktop computers.

In fact, research indicates that 84 per cent of smartphone owners use their mobile to browse the Internet. With smartphone sales expected to reach 1.4 billion by the end of 2013, this platform cannot be ignored by businesses looking to increase and enhance their online footprint.

Thankfully, RWD ensures that any user can view and interact with a site regardless of their device. Although it is easy to concentrate on mobile users, RWD should be considered as a uniform solution for all devices and environments.

Emphasis on content

Although having an attractive, cohesive and functional website is the main priority for designers, there has been a growing emphasis on the content within. Traditionally, content was added to a finished web design, but now it is the written copy and visuals that are taking centre stage for various reasons.

But the main intention is to improve online visibility and increase website traffic through SEO. Google and other search engines will primarily index and rank pages according to the quality of their content.

Without appealing and entertaining copy for the user to interact with, a website’s search engine performance will dramatically suffer. What’s more, the majority of Internet users won’t look past the first page of results. Therefore, web developers are increasingly putting content first and design second.

Focus on minimalism

Any competent and capable web designer will be able to create a page with stunning graphics and impressive visuals. While it is tempting to include as many features and illustrations as possible, this is not considered to be the most effective tactic in 2013.

Keeping everything simple and making it easy for consumers to focus on the goods or services on offer is now the main concern for several designers. The rise of mobile browsing has meant users want immediate results with the least amount of effort, which can be achieved by minimalist web design.

If you have designed a landing page for a particular product, having clear and concise information as well as a one-click checkout process will inevitably lead to more sales too. So remember, focus on quality over quantity, as less is more.

To find out more web design trends of 2013, check out part two.

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