Top web design trends of 2013 part two

In our last instalment, we looked at how responsive web design, an emphasis on content and a focus on minimalism were making a big difference in terms of page planning, creation and development.

However, the world of web design is beginning to adopt several other approaches and techniques that are equally important. From the layout and look of a site to the intricate and subtle details that lie within, various changes and alterations can be made to meet this year’s latest trends.

Our Top web design trends of 2013 part two:-

The importance of typography

This has always been a major issue for creative individuals in digital environments, particularly graphic designers and web developers. With a seemingly endless list of fonts to choose from, it is difficult to know what looks good and which one works the best for your site.

However, rather than limiting yourself to just one, an emphasis has now been placed on the combination of fonts a website uses. As mentioned in part one, simplistic text is still the priority, but a mixture of fonts has the potential to attract and engage visitors further.

Bold headlines with mixed matched fonts can be seen on a variety of pages at the moment, while paragraphs remain in a simple easy to read sans-serif.

Infinite scrolling

Infinite scrolling is where content continually loads as you scroll down a page without the need to click links, navigate further, refresh or reload.

Although infinitive scrolling has been a web development technique for quite a few years, it took a bit of time before it was recognised and adopted by mainstream sites. But thanks to quick broadband speeds and improved hardware specifications, loading times are no longer an issue and the user can enjoy a flawless experience by eliminating pagination.

It’s popularity among designers has been accelerated by pinboard-style photo sharing website Pinterest, which uses the technique to brilliant effect. Other prominent websites such as Facebook and Tumblr also utilise infinitive scrolling.

Fixed Header

Because navigation and user experience are increasingly important for web design, more and more pages now include a fixed header. This allows visitors to always access the information they need without having to scroll to the top of a page.

Thankfully, this only requires a simple piece of CSS code and can be used on a variety of different layouts and websites, from social networks to corporate blogs. What’s more, in addition to their functional characteristics, fixed headers have the potential to look great too.

Large image or video backgrounds

As opposed to a single colour background, various websites now feature a large image or video as the basis of their main page. Although it might be more common among photographers or videographers, web designers are now starting to recognise the aesthetic benefits.

Along with attracting visitors and visual appeal, a detailed image or interesting video can improve session duration and reduce bounce rates.

Adoption of bold colours

Any website can play it safe and go for conservative and neutral shades, but bold colours that appeal to users and evoke positive emotions are extremely advantageous.

Just like fonts, think about colour combinations and what shades go well with each other. It has been found that bright colours are a visual indication that something new is on the way.

For information on how Mintcandy can update your website’s design to meet the current trends, get in touch with us today.

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