Twitter business account – Since it initially appeared online in 2006, Twitter has become one of the most popular and significant social media sites. Referred to as the SMS of the Internet, Twitter users share a wide range of content from daily routine updates and holiday pictures to the latest news and even first-hand reports of political uprisings.
Although each Tweet is limited to 140 characters, its cheap and accessible nature has made it an incredibly powerful global resource. For this very reason, organisations around the world have capitalised on the social network’s ability to reach out to consumers and attract business.
In order to use Twitter effectively alongside a company website, it is necessary to apply some form of Twitter management. Although this might seem like more work, there are numerous advantages to be had, especially if you employ a social media specialist with the expertise and knowhow required to successfully manage a company’s Twitter account.
Using your Twitter business account
Posting content on a business Twitter feed is very different to a personal account and requires a professional approach. Successful management will consist of updating and organising your company’s activity in an informative yet entertaining way.
Building up a community of current customers and potential clients is crucial, something that can be done with the assistance of digital marketing agencies. Once you’ve built up a following, a marketing specialist can also provide advice on what kind of Tweets to post, such as business related information and value added content like industry related articles.
However, even if you have an impressive number of people following your account, quality is often more important than quantity, as accounts that do not notice or interact with your Tweets are rather pointless.
Twitter management tools
To help effectively and efficiently manage a Twitter account, there are various management tools and software suites available to help a business. Certain packages can help to ‘mass unfollow’ the accounts that do not follow back or are inactive on Twitter. Other programs can schedule Tweets at a particular time or provide you with information to enhance your social media strategy.
Some of these tools can be quite overwhelming and take up a lot of time, which is why numerous organisations employ a professional social media consultant like Mintcandy to provide comprehensive Twitter management solutions. This not only ensures that a company’s social networking presence is dealt with in the most professional and successful way, it also allows more time to spend on other important areas of the business.
Twitter benefits for business
Twitter has quickly become one of the most advantageous promotion and communication tools for any business. In addition to being a cost-effective form of publicity, the opportunity to interact with customers around the world instantaneously is invaluable.
However, to get the most out of this revolutionary social network, a business either needs to hire dedicated members of staff or employ a professional with the experience and proficiency required.
From using the right management tools to providing indispensible advice about activity and followers, a specialist digital marketing agency such as Mintcandy can make Twitter a truly powerful resource for both companies and customers.