Understanding SEO

  • 3rd June 2013
  • SEO

Understanding the importance of SEO (Search Engine Optimisation)

Having an online presence is increasingly important for any business. An organisation’s website or social networking account allows customers to gain instant access to information regarding the company and its range of products or services.

Unless a consumer already has your website address or specifically knows what he or she is looking for, then the most common way of discovering content is through internet search engines like Google.

However, have you ever thought about why certain pages and websites are listed above others? Is it down to that company’s popularity? Maybe it is to do with the quality of the business? These questions are all linked to SEO, which stands for Search Engine Optimisation.

Understanding SEO with Mintcandy

One of the most popular buzzwords for Internet marketers in recent years, SEO is vitally important to every business.

In the simplest terms, search engines will rank websites according to a complex set of algorithms designed to determine which websites are most relevant to a user’s search.

It is therefore possible for the content on an organisation’s website, from written copy to visual content including images, to be optimised so that it is successfully found, read and indexed by a search engine.

Why is it important?

In an age where gaining access to information is now immediate, potential customers are unwilling to trawl through several pages of results. With an increase in the use of smartphones and tablets, searching for products or services is instantaneous. Consumers receive the content they require straight away, leaving thousands of results untouched, never to be seen.

Ignoring SEO or failing to recognise its importance will ultimately lead to poor exposure, a reduction in traffic, lack of customers and reduced revenues.

Investing in SEO

Some of the most common ways to improve your website ranking include the structure of the copy, keyword density and hyperlinks in text. However, this is only just scratching the surface, as SEO is now regarded as one of the most crucial aspects of promotion in the digital age.

Traditionally techniques associated with SEO are now no longer as effective, with search engines like Google and Bing constantly changing the page ranking goalposts. Therefore, it is essential to stay ahead of the game and recognise the complex nature of maintaining a strong online presence.

Several Internet marketing companies will concentrate exclusively on SEO, as the potential of improving and enhancing a website is incredibly far reaching.

Digital agency assistance

SEO specialists Mintcandy are experts in digital marketing, pay per click advertising, social media and website design and development. Its in-house team have in-depth knowledge and expertise regarding search engine results and how to fully optimise your website.

From small businesses to leading blue chip companies, Mintcandy has worked with organisations across numerous industries. Therefore, regardless of the customers you serve, SEO is a relevant and significant consideration.

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